Leadpages vs Framer
Framer is built for beautiful websites. Leadpages is built for growth. Launch AI-generated landing pages with A/B testing, analytics, lead capture, and CRM integrations included, no extra tools required.
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4.6 ★ on G2
4.6 ★ on Capterra
400K+ served since 2012
the Scorecard
The case for switching
No. 01 / A/B TESTING ON EVERY PLAN
Framer users can add Framer Convert for A/B testing. Leadpages includes experimentation as part of your marketing workflow, so you can launch tests, measure performance, and improve conversions from one platform.
No. 02 / Conversion analytics that show revenue
Leadpages measures what actually drives your business. See revenue, conversions, and winning variants in one place. Framer focuses on website analytics like pageviews and visitor behavior, but doesn't connect experiments to business outcomes.
No. 03 / Native Heatmaps
Know exactly what grabs attention. Built-in click, scroll, and attention heatmaps reveal how visitors interact with every page, so you can improve conversions without leaving the builder or paying for another tool.
No. 04 / Lead enrichment on every form
Framer captures emails but doesn't know who's behind them. Leadpages enriches every lead with company, role, industry, and other business details before sending it straight to your CRM.
From publish to performance
Paste your Framer page URL. Leadpages AI recreates the layout, content, and branding in about 60 seconds, so you can start optimizing instead of rebuilding from scratch.
Bring your domain, contacts, forms, and connected tools with you. Point your domain to Leadpages, import your lead data, and keep your CRM, analytics, and tracking pixels working with minimal disruption.
Don't just publish pages. Learn what works, identify your best leads, and improve every campaign with built-in optimization and analytics.
The case for switching
Pricing
Grow
vs Unbounce Build $99 · A/B testing included
Build with AI, publish, and run A/B tests. The CRO entry point.
Optimize
vs Unbounce Optimize $249 · $50 less + heatmaps
Everything in Grow, plus heatmaps and Smart Traffic.
Scale
vs Unbounce Concierge $640+ · custom
Everything in Optimize, plus continuous auto-optimization.
Every plan includes unlimited pages, unlimited traffic, AI page creation, and A/B testing. Heatmaps, Smart Traffic, and Auto Personalization unlock at Optimize.
Questions
Framer ships beautiful websites. Leadpages ships landing pages that capture leads. Different jobs. If your goal is leads, this one's the tool.
Framer starts at $10 a month. Leadpages starts at $99. But Framer charges extra for A/B testing (Convert app, $50 per 500K events), needs Airtable or Zapier for CRM sync, and doesn't do lead enrichment or heatmaps at any tier. Add those and you're past $99. Or just start here.
You can build one that looks good. Capturing leads and routing them to a CRM needs Airtable plus Zapier plus an email tool. A/B testing needs the Convert app. It's doable but piecemeal.
Yes. Type a prompt, get a published landing page in 60 seconds with your brand colors already applied. Framer AI is design-first. Leadpages AI is campaign-first.
Keep using it. Run the marketing on Leadpages. A lot of teams do exactly that. Framer for the brand site, Leadpages for every page that has to convert.
Try it free for 7 days. Build a page and ship it. That'll tell you more than this page will.
For a single campaign: an afternoon. For a full account (10-50 pages): typically a week. Larger agencies and enterprises with 100+ pages: our support team can help you plan a phased rollout.
7 days, full platform access. Build real pages, run real tests, read real heatmaps. If you'd rather get hands-on help comparing, our support team can walk you through the platform.