ClickFunnels is a funnel builder for multi-step sales flows. Cheapest plan is $97, and A/B testing starts at $297. Leadpages ships a landing page in 60 seconds, A/B tests it automatically, and starts at $99.
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What each one actually is
ClickFunnels is
Leadpages is
The scorecard
Loved what you and your team are doing with the new Leadpages. It has changed our business.
This is impressive and comes up with solid layout and design. It looks legit better.
I'd love to incorporate these new pages into my existing website.
7 days free. Cancel anytime.
The part after publish
Download the 7-step funnel launch plan
Skip the funnel. Ship the page that converts.
A/B testing, on every plan
Leadpages splits traffic between two headlines and tells you which one won. ClickFunnels wants $297 before it lets you test yours.
847
Conversions
$12.4K
Attributed revenue
98.2%
Significance
Conversion analytics that show revenue
Leadpages reports revenue per variant. ClickFunnels reports funnel step drop-off. One answers the question you're being asked.
Sarah Chen
sarah.chen@acmehealth.com
Marcus Rivera
marcus@rivercoaching.co
Jade Thompson
jade@thompsonstudio.com
Lead enrichment on every form
Every signup comes back with company, role, and industry, then lands in your CRM. Not a feature ClickFunnels includes at any tier.
Plugs into the stack you already run
Straight answers
Different philosophy. ClickFunnels builds multi-step funnels with order bumps and upsells. Leadpages builds landing pages that convert in one screen. For most campaigns you don't need the funnel. You need a page that converts.
Leadpages is $99 a month with AI page generation, A/B testing, lead enrichment, and 6 marketing integrations included. ClickFunnels Startup is $97 but A/B testing requires the Pro plan at $297. Apples to apples, Leadpages is roughly 3x cheaper once CRO is on the table.
You can build sales pages, opt-ins, thank-you pages, and link them together. Multi-step funnels with order bumps are ClickFunnels' core strength. If that's what your business runs on, stay. If your bottleneck is pages that convert, switch.
60 seconds from a prompt to a published page, with your brand colors pulled from any URL. Same idea as ClickFunnels' copy tools, applied to the whole page, and at the starting tier.
Those are Funnel Hacker tier features at $497 a month. Leadpages focuses on pages that capture and convert. Email and CRM go through HubSpot, Klaviyo, Mailchimp, or ActiveCampaign, natively.
HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Shopify, and Meta Ads natively. Plus an MCP server so you can build pages from Claude, ChatGPT, or Cursor. ClickFunnels ties into its own ecosystem first and Zapier for the rest.
Try it free for 7 days. Build a page and ship it. That'll tell you more than this page will.
The actual landing page builder
Cancel anytime during your 7 days.