For marketers, not designers

The Webflow alternative built to convert, not just to look good.

Webflow is a design platform for designers. Days to build a page. A $299 add-on just to A/B test. Leadpages ships a branded page in 60 seconds, A/B tests it from day one, and bundles forms, lead enrichment, and CRM sync into $99 a month.

Cancel anytime during your 7 days. No long-term contract.

Live A/B test /demo signup
Variant A Custom-designed landing page
2.4%1,921 visitors
Variant B Winner Conversion-first landing page
4.1%+71%1,908 visitors

400,000+ marketers run campaigns on Leadpages

Customer Customer Customer Customer Customer Customer Customer

What each one actually is

Webflow is

A visual website
builder for designers.

Built forDesigners and agencies
Starts withA blank canvas
What you getA custom-coded site
Time to shipDays of design and QA
Works withNeeds Zapier to connect your CRM

Leadpages is

A landing page builder
for marketers.

Built forMarketers and growth teams
Starts withA prompt or a URL
What you getLanding pages, sites, and funnels
Time to ship60 seconds
Works withHubSpot, Klaviyo, and Shopify built in

The scorecard

What Leadpages includes that Webflow
charges extra for, or can't do at all.

Capability
Webflow
Leadpages
AI page generation
Design-assist suggestions
A full page built in 60 seconds with your brand colors applied
Time from brief to live URL
Days with a designer
60 seconds from a prompt to a shipped page
A/B testing
Optimize add-on, from $299/mo
Included at $99 a month. Picks the winner when the test hits significance.
Conversion analytics
Sessions and referrers
Revenue per variant, not just pageviews
Lead capture forms
Basic fields only
Built-in forms with conditional logic on every page
Lead enrichment
Finds their company, role, and industry on every signup
Smart traffic routing
Optimize add-on
Sends visitors to the winning variant automatically
Heatmaps
Analyze add-on, ~$9/mo
Click, scroll, and attention heatmaps
Marketing integrations
Zapier, mostly
HubSpot, Klaviyo, Mailchimp, ActiveCampaign, Shopify, and Meta Ads, natively
Team seats
$15 to $39 per seat
Seats included with your plan. Extra seats $20 each.
Price with the full stack
$320+Site plan + Optimize + Analyze add-ons
$99/moStarts here · Optimize $199 adds heatmaps + smart trafficStart 7-day free trial →
★★★★
4.3231 reviews on G2
★★★★
4.5302 reviews on Capterra
Loved what you and your team are doing with the new Leadpages. It has changed our business.
Solo founder, digital course business
This is impressive and comes up with solid layout and design. It looks legit better.
President, executive coaching firm
I'd love to incorporate these new pages into my existing website.
CEO, B2B SaaS
Start 7-day free trial

7 days free. Cancel anytime.

The part after publish

The page ships in 60 seconds.
Then it tests new versions, shows which one makes the most money, and names who's behind every lead.

A/B TEST · Demo page Live · Day 7
Variant A

Custom-designed landing page

2.4%Conv rate
1,921Visitors
Winner Variant B

Conversion-first landing page

4.1%+71%Conv rate
1,908Visitors

A/B testing, included on every plan

Two headlines. One wins. No $299 add-on to turn it on.

Leadpages splits your traffic and picks the winner at significance. Webflow offers A/B testing too, but only through its Optimize add-on, which starts at $299 a month on top of your site plan.

Conversion Rate · /demo Last 7 days
4.1% +71% vs Variant A

782

Conversions

$18.6K

Attributed revenue

97.8%

Significance

Analytics that show revenue, not just clicks

See which version made the most money, not just which got the most clicks.

Leadpages shows revenue per page and per variant, on the Optimize plan. Webflow Analytics shows sessions, top pages, and referrers.

Leads · /demo 2m ago
SC

Sarah Chen

Acme Health VP Marketing B2B SaaS 201–500 employees → HubSpot
MR

Marcus Rivera

River Coaching Founder Coaching → Klaviyo
JT

Jade Thompson

Thompson Studio Head of Growth Agency → Mailchimp

Lead enrichment on every form, included at $99

Every email address becomes a real person: name, company, and job title.

Webflow forms capture a name and an email. Leadpages captures the lead, figures out who they are, and syncs them to your CRM. Webflow has no version of this, on any plan or add-on.

Ready to ship a landing page in 60 seconds instead of 6 days?

Start 7-day free trial

Plugs into the stack you already run

HubSpot Mailchimp Klaviyo ActiveCampaign Shopify Meta Ads + Zapier, Webhooks, and the rest of your stack

Straight answers

Webflow vs Leadpages,
asked straight.

01

Is Leadpages actually a Webflow alternative?

For landing pages, yes. Webflow is a visual website builder designers use to make custom sites. Leadpages is a landing page builder marketers use to run campaigns. If the job is to launch a page, test it, and capture leads, Leadpages does it faster and cheaper.

02

Is Leadpages cheaper than Webflow?

Leadpages starts at $99 a month, with the full CRO stack on Optimize at $199. Webflow starts at $15 for a basic site plan, then adds workspace seats for each teammate and its Optimize add-on for A/B testing, which starts at $299 a month. By the time you have A/B testing, forms, analytics, and three seats, Webflow costs well over $199.

03

Can I build my whole website on Leadpages?

Yes. Leadpages builds multi-page sites and blogs, not just landing pages. If you need pixel-perfect art-directed storytelling, Webflow is still the design tool. If you need pages that convert and improve themselves, Leadpages is the marketing tool.

04

Does Leadpages have AI page generation?

Yes. Type a prompt or paste a URL, get a published page in 60 seconds with your brand colors already applied. Webflow has AI assist inside the designer for suggestions. Different job.

05

Do I need to know how to design?

No. Leadpages starts from your brand kit, not a blank canvas. Webflow gives you freedom to design anything, which is why most marketers hand it to a designer or an agency.

06

Can I move my existing site from Webflow?

You don't have to. Keep Webflow for your marketing site if it's working and run Leadpages for campaigns, ads, product launches, and lead generation. Or rebuild in 60 seconds by pasting your URL into Leadpages.

07

What about design control?

Every Leadpages page is fully editable, down to spacing and color. You just start 95% of the way there. Webflow starts at 0%.

08

What if I'm not ready to commit?

Try it free for 7 days. Build a page and ship it. That will tell you more than this page will.

You came for a landing page builder.

You're leaving with a page that tests itself,
tracks its own revenue, and enriches every lead.

Cancel anytime during your 7 days.

400K+

Customers using Leadpages

60s

From a prompt to a published page

$99

Starting monthly price

0

Traffic caps or overage fees