A/B testing at $99 (not $149). Heatmaps built in (no Hotjar bolt-on). Smart Traffic at $199 (not $249). No traffic caps on any plan. 400,000+ businesses already made the switch.
Pricing & capability verified May 2026 via Unbounce.com.
Unbounce caps Build at 20K visitors, Experiment at 30K, Optimize at 50K. Go over and they charge overages of up to 30% of your annual subscription. Your campaigns succeed, your bill triples.
Leadpages has no traffic cap on any plan. Run as much paid traffic as you want. Your subscription stays the same.
Unbounce's Build plan doesn't include A/B testing. To test pages, you upgrade to Experiment at $149/mo. If you're spending money on ads and not testing, you're guessing with your budget.
Leadpages includes manual + AI-assisted A/B testing on Grow at $99. Server-side, zero flicker, no extra subscription.
Unbounce has no native heatmaps at any tier. To see click maps, scroll depth, and attention zones, you add Hotjar at $39-99/mo. Two tools, two dashboards, data that doesn't connect to your A/B tests.
Leadpages Optimize ($199) includes click, scroll, and attention heatmaps in the same editor where you build and test pages.
Unbounce's Smart Traffic (AI routing to best-converting variant) is gated to their Optimize plan at $249/mo with a 50K cap. It's their flagship feature, and they charge accordingly.
Leadpages Smart Traffic is at Optimize ($199), no traffic cap, plus heatmaps and Auto Personalization in the same tier.
Start with Unbounce Build at $99. Add what you need to match what Leadpages includes at the same price.
Or upgrade to Unbounce Optimize ($249) for Smart Traffic. Heatmaps + enrichment still not included. Still a 50K visitor cap.
Paste your Unbounce page URL. Leadpages' AI builder reconstructs it with your brand kit applied. 60 seconds per page. Most teams rebuild a full campaign in an afternoon.
Export contacts from Unbounce via CSV. Import to Leadpages or push to your CRM (HubSpot, Salesforce, Mailchimp). Your form submissions and lead history stay intact.
Update DNS. SSL is auto-provisioned via Let's Encrypt. Your existing URLs and tracking pixels keep working. No downtime, no broken campaigns.
Questions about the switch? Our support team can help. The AI rebuild and URL import do the heavy lifting; the rest is DNS and CSV.
Unbounce surprised us with a $4,800 annual surcharge for hitting their traffic cap. Leadpages has no caps, period.
We were paying Unbounce $149 plus Hotjar $99 plus Clearbit $50. All three replaced by Leadpages Optimize at $199.
Unbounce calls itself a CRO platform but I had to bolt on Hotjar to see clicks. Leadpages put it all in the same editor.
Every plan includes unlimited pages, unlimited traffic, AI page creation, and A/B testing. Heatmaps, Smart Traffic, and Auto Personalization unlock at Optimize.
Build with AI, publish, and run A/B tests. The CRO entry point.
Everything in Grow, plus heatmaps and Smart Traffic.
Everything in Optimize, plus continuous auto-optimization.
Yes. Two ways: (1) paste the Unbounce page URL and let the AI builder rebuild it in 60 seconds with your brand kit applied; (2) import from URL into the editor and edit. Contact submissions export from Unbounce via CSV and import to Leadpages or any connected CRM. Our support team can help if you have questions about the switch.
Point your DNS to Leadpages. SSL is auto-provisioned via Let's Encrypt. Your existing tracking pixels (Google Ads, Meta, GA4, LinkedIn) install in the editor with one click. URL structures can be preserved or improved. No downtime if you cut over outside business hours.
Most teams run both in parallel for the final month of their Unbounce term. Set up Leadpages on a subdomain, test new campaigns there, and full-cut when the Unbounce contract expires. Our support team can help you plan the timing.
No traffic cap on any plan. Pages are served via Cloudflare CDN with sub-100ms response times globally. We've handled six-figure-per-day campaigns since 2012. Your traffic scales, your bill stays at $99-$399 flat.
Everything that matters for marketing teams. We don't have sticky bars natively yet (on the roadmap). Unbounce has more native integrations (60+) vs our 20-30 (Paragon-based, plus universal webhooks and Zapier). If you depend on sticky bars or a specific native integration, check the integrations list first.
For a single campaign: an afternoon. For a full account (10-50 pages): typically a week. Larger agencies and enterprises with 100+ pages: our support team can help you plan a phased rollout.
7 days, full platform access. Build real pages, run real tests, read real heatmaps. If you'd rather get hands-on help comparing, our support team can walk you through the platform.
A/B testing at $99. Heatmaps built in. Smart Traffic for $50 less. No visitor tax. Migration team on standby.