What your Instapage $99 should have bought you.
Pricing and feature gating per instapage.com May 2026. Leadpages feature inclusion verified against entitlements.
Instapage locks A/B testing behind the Optimize plan at $199-$299/mo. At Create ($99), you can't test variants. You pay for a builder and hope it converts.
Leadpages includes manual + AI-assisted A/B testing on Grow ($99). Server-side, zero flicker, two-proportion z-test with Bonferroni correction.
Instapage gates Dynamic Text Replacement behind Optimize ($199+). If you run paid ads and need keyword-matched page copy, you upgrade or you stay on basic Create.
Leadpages includes DTR on Grow at $99. Match every page headline to the ad keyword. No tier upgrade required.
Instapage gates heatmaps behind their Convert plan (custom enterprise pricing). At Create ($99) or Optimize ($199), you add Hotjar at $39-99/mo. Two tools, two dashboards, data disconnected from your A/B tests.
Leadpages Optimize ($199) includes click, scroll, and attention heatmaps in the same editor where you build and test pages.
Instapage doesn't have IP resolution or B2B lead enrichment. Anonymous visitors stay anonymous unless they fill the form. Captured leads don't get firmographic enrichment automatically.
Leadpages includes Lead Enrichment on captured submissions at Grow ($99). Full Visitor Intelligence dashboard (IP resolution + firmographic profiles for anonymous traffic) unlocks at Optimize ($199). Identify companies on your pages before they convert.
Start with Instapage Create at $99. Add what you'd need to match what marketers expect from a CRO platform.
Ad-to-page personalization unlocks at Instapage Optimize ($199). 1:1 personalization and heatmaps require their Convert plan (custom enterprise pricing). Leadpages includes manual personalization at Grow, auto-personalization at Optimize.
Paste your Instapage page URL. Leadpages' AI builder reconstructs it with your brand kit applied. 60 seconds per page. Most teams rebuild a campaign in an afternoon.
Export contacts from Instapage via CSV. Import to Leadpages or push to your CRM (HubSpot, Salesforce, Mailchimp). Form submissions and lead history move with you.
Update DNS. SSL is auto-provisioned via Let's Encrypt. Your existing URLs and tracking pixels keep working. No downtime, no broken campaigns.
Questions about the switch? Our support team can help. The AI rebuild and URL import do the heavy lifting; the rest is DNS and CSV.
Every plan includes unlimited pages, unlimited traffic, AI page creation, A/B testing, and DTR. Heatmaps, Smart Traffic, and Auto Personalization unlock at Optimize.
Build with AI, publish, and run A/B tests. The CRO entry point.
Everything in Grow, plus heatmaps and Smart Traffic.
Everything in Optimize, plus continuous auto-optimization.
No credit card at signup. We ask for one only when you publish a live page. Cancel anytime before the trial ends.
A drag-and-drop builder, templates, basic forms, popups & sticky bars, AI content, and a 15,000 monthly visitor cap. Locked behind upgrades: A/B testing, Dynamic Text Replacement, ad-to-page personalization, AdMap, multi-step forms, global blocks. To get A/B testing or AdMap you upgrade to Optimize ($199). To get heatmaps or 1:1 personalization you upgrade to Convert (custom enterprise pricing).
AdMap is genuinely useful. Instapage's visual ad-to-page sync with Meta and Google is unique in the category, and they recently moved it down-tier to Optimize ($199). At Optimize, Instapage gives you AdMap + A/B testing + DTR + ad-to-page personalization. Leadpages Optimize at $199 trades AdMap for heatmaps, Smart Traffic, Auto Personalization, and full Visitor Intelligence dashboard. Same price, different CRO weight. Pick the trade that fits your job.
Yes. Paste the Instapage page URL and the AI builder rebuilds it in 60 seconds with your brand kit applied. Or import from URL into the editor and edit. Contact submissions export from Instapage via CSV and import to Leadpages or any connected CRM. Our support team can help if you have questions about the switch.
Point your DNS to Leadpages. SSL is auto-provisioned via Let's Encrypt. Your tracking pixels (Google Ads, Meta, GA4, LinkedIn) install in the editor with one click. URL structures preserved. No downtime if you cut over outside business hours.
No traffic cap on any Leadpages plan. Pages served via Cloudflare edge with sub-100ms response globally. Most marketers comparing the two are blowing past Instapage's 15K or 30K caps and looking for a tool that doesn't penalize success with overage fees.
7 days, full platform access. Build real pages, run real tests, read real heatmaps. If you'd rather walk through the platform with someone first, our support team can help.
Pages that improve themselves. Same $99 as Instapage. Without the upsell.