A/B testing, DTR, Visitor Intelligence, Lead Enrichment, AI page builder. All included at Grow. No traffic caps. No locked tiers. The CRO platform marketers actually run.
Pricing and feature gating per instapage.com May 2026. Leadpages feature inclusion verified against entitlements.
Instapage locks A/B testing behind the Optimize plan at $199-$299/mo. At Create ($99), you can't test variants. You pay for a builder and hope it converts.
Leadpages includes manual + AI-assisted A/B testing on Grow ($99). Server-side, zero flicker, two-proportion z-test with Bonferroni correction.
Instapage gates Dynamic Text Replacement behind Optimize ($199+). If you run paid ads and need keyword-matched page copy, you upgrade or you stay on basic Create.
Leadpages includes DTR on Grow at $99. Match every page headline to the ad keyword. No tier upgrade required.
Instapage has no native heatmaps on any plan, Create through Convert. To see click maps, scroll depth, and attention zones, you add Hotjar at $39-99/mo. Two tools, two dashboards, data disconnected from your A/B tests.
Leadpages Optimize ($199) includes click, scroll, and attention heatmaps in the same editor where you build and test pages.
Instapage doesn't have IP resolution or B2B lead enrichment. Anonymous visitors stay anonymous unless they fill the form. Captured leads don't get firmographic enrichment automatically.
Leadpages Grow ($99) includes 2,000 IP resolutions per month plus lead enrichment on captured submissions. Identify companies on your pages before they convert.
Start with Instapage Create at $99. Add what you'd need to match what marketers expect from a CRO platform.
Personalization at Instapage requires Convert plan (custom enterprise pricing). Leadpages includes manual personalization at Grow, auto-personalization at Optimize.
Paste your Instapage page URL. Leadpages' AI builder reconstructs it with your brand kit applied. 60 seconds per page. Most teams rebuild a campaign in an afternoon.
Export contacts from Instapage via CSV. Import to Leadpages or push to your CRM (HubSpot, Salesforce, Mailchimp). Form submissions and lead history move with you.
Update DNS. SSL is auto-provisioned via Let's Encrypt. Your existing URLs and tracking pixels keep working. No downtime, no broken campaigns.
Questions about the switch? Our support team can help. The AI rebuild and URL import do the heavy lifting; the rest is DNS and CSV.
Instapage's $99 plan didn't have A/B testing. We were paying $99 for a page builder.
Instapage wanted us on Convert for personalization. They quoted custom enterprise pricing. Leadpages Optimize had it for $199 flat.
Our paid traffic blew past Instapage's 15K cap mid-month. The upgrade prompt was a 100% price increase. We left.
Every plan includes unlimited pages, unlimited traffic, AI page creation, A/B testing, and DTR. Heatmaps, Smart Traffic, and Auto Personalization unlock at Optimize.
Build with AI, publish, and run A/B tests. The CRO entry point.
Everything in Grow, plus heatmaps and Smart Traffic.
Everything in Optimize, plus continuous auto-optimization.
A drag-and-drop builder, templates, basic forms, and a 15,000 monthly visitor cap. Locked behind upgrades: A/B testing, Dynamic Text Replacement, personalization, popup builder, multi-step forms, page scheduling, global blocks. To get A/B testing you upgrade to Optimize ($199-$299). To get personalization or AdMap you upgrade to Convert (custom enterprise pricing).
AdMap is genuinely useful. Instapage's ad-to-page visual sync with Meta and Google is unique in the category. If your job is visually mapping ad creative to page content, that's a real feature we don't have an equivalent for. The trade-off: AdMap lives behind Instapage's Convert plan (custom enterprise pricing), while Leadpages includes A/B testing, heatmaps, Smart Traffic, Visitor Intelligence, and lead enrichment starting at Grow ($99). Pick which trade fits your job.
Yes. Paste the Instapage page URL and the AI builder rebuilds it in 60 seconds with your brand kit applied. Or import from URL into the editor and edit. Contact submissions export from Instapage via CSV and import to Leadpages or any connected CRM. Our support team can help if you have questions about the switch.
Point your DNS to Leadpages. SSL is auto-provisioned via Let's Encrypt. Your tracking pixels (Google Ads, Meta, GA4, LinkedIn) install in the editor with one click. URL structures preserved. No downtime if you cut over outside business hours.
No traffic cap on any Leadpages plan. Pages served via Cloudflare edge with sub-100ms response globally. Most marketers comparing the two are blowing past Instapage's 15K or 30K caps and looking for a tool that doesn't penalize success with overage fees.
7 days, full platform access. Build real pages, run real tests, read real heatmaps. If you'd rather walk through the platform with someone first, our support team can help.
A/B testing, DTR, Visitor Intelligence, Lead Enrichment, AI page builder. All included at Grow. No traffic caps. No locked tiers.