Build dedicated landing pages for every paid social campaign in 60 seconds. Match the ad creative. Test variants per channel. Route visitors to the best-converting page. Lower the CPL.
Performance marketers run 6 to 12 channels at once. The bottleneck is rarely the ad. It is the page underneath it.
Send paid social to your homepage and you bleed budget. CPL goes up. CVR goes down. Quality Score on Meta and the Pinterest equivalent both flag it. A dedicated page per campaign is the unlock.
Meta Lead Ads and LinkedIn Lead Gen Forms are fine for top-of-funnel volume. They are bad for enrichment, CRM routing, and follow-up. A landing page is where the qualified lead happens.
Meta wants square. TikTok wants vertical. LinkedIn wants the B2B detail. Pinterest wants the lifestyle. Building 6 different pages by hand is a Friday. Building them in one editor is 60 seconds each.
One editor. Six platform-specific templates. Match the ad creative, the audience, and the conversion goal for each channel.
Every plan ships with the four levers that move CPL on paid social. No add-ons, no separate logins, no traffic caps.
Describe the offer, the audience, and the channel. AI drafts the page in your brand kit and platform layout. You edit every word.
Every planRun 2 to 4 variants of the same page. Meta gets the social-proof headline. LinkedIn gets the B2B angle. The platform learns which one wins.
Grow $99One URL across all channels. Smart Traffic sends mobile-from-Meta to the vertical variant and desktop-from-LinkedIn to the B2B variant. Multi-armed bandit, not coin flip.
Optimize $199Identify the company behind every anonymous LinkedIn click. Score it against your ICP. Route the high-fit accounts to sales. Send the rest to self-serve.
Optimize $199Other builders cap A/B testing, charge extra for Smart Traffic, and have no answer for B2B identification. Compared on what actually moves CPL.
| Leadpages Grow $99 |
Unbounce $99 Build |
Instapage $99 Create |
Carrd $19 Pro |
PagePilot $99 |
|
|---|---|---|---|---|---|
| Meta, TikTok, LinkedIn templates | ✓ | ~ | ~ | ~ | ~ |
| A/B testing at entry tier | ✓ | $149 | $199 | - | - |
| Smart Traffic routing | $199 Optimize | $249 Optimize | - | - | - |
| Mobile-vertical layouts | ✓ | ✓ | ✓ | ✓ | ✓ |
| B2B visitor identification (LinkedIn) | $199 Optimize | - | - | - | - |
| Dynamic Text Replacement per ad variant | ✓ | ✓ | ✓ (AdMap) | - | - |
| Traffic caps at entry tier | None | 500 conversions | 15,000 visitors | Unlimited | Unlimited |
| Heatmaps in same tool | $199 Optimize | - | - | - | - |
| Connect Meta + LinkedIn + TikTok ad accounts | ✓ | Meta only | Meta + LinkedIn | - | - |
Grow runs Meta and TikTok at volume. Optimize adds Smart Traffic, heatmaps, and B2B visitor ID for LinkedIn. Scale runs across brands.
For solo performance marketers running 1 to 3 paid social channels.
For performance teams running 4+ channels and $10K+/mo paid social spend.
For agencies and multi-brand teams running 10+ accounts.
All plans: AI page creation, A/B testing, DTR, mobile + vertical layouts, Meta + LinkedIn + TikTok integrations. No traffic caps on any plan. Smart Traffic and Visitor Intelligence unlock at Optimize $199.
The same questions we get from performance marketers running Meta + TikTok + LinkedIn alongside Unbounce, Instapage, or a stack of point tools.
Yes, all three at every tier. Meta (Facebook + Instagram), LinkedIn Ads, TikTok Ads Manager, X Ads, Pinterest Ads, and Snapchat Ads connect natively. Pages can pass UTM, gclid-style parameters, ad-set IDs, and creative IDs to your CRM and analytics for full-funnel attribution.
Dynamic Text Replacement swaps the headline, subhead, and CTA per ad variant via URL parameters. Build one page, run 8 ad variants pointing to the same URL with different ?headline= and ?cta= parameters, and each visitor sees the version that matches the ad they clicked.
Yes. At Grow $99 you run 2 to 4 variants on the same URL. At Optimize $199, Smart Traffic auto-routes the right variant per visitor based on device, source, and behavior signals. So a mobile click from Meta gets the social-proof variant and a desktop click from LinkedIn gets the B2B variant, automatically.
The honest answer: it depends on what you're moving off. Teams switching from sending paid social to their homepage typically see 30 to 50 percent CPL improvement on a dedicated page. Teams switching from a competitor's basic builder typically see 10 to 25 percent additional improvement once Smart Traffic + DTR are wired up. There is no fixed claim. Use the trial to baseline.
You add your Meta Pixel ID, TikTok Pixel ID, and LinkedIn Insight Tag ID in settings once. Every page you publish carries the full conversion-tracking stack. Server-side conversion API support is included so you can hold conversion data through iOS 14.5+ tracking limits.
Seven days of full Optimize tier. AI page creation, A/B testing, Smart Traffic, Visitor Intelligence, heatmaps, all integrations. Card required at signup. Cancel anytime in the dashboard, no friction. After day 7 the card is charged for the plan you pick.
Seven days inside the editor. Build a Meta page, a LinkedIn page, and a TikTok page in under an hour. Run the trial against your live ad spend.
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