Step 01
Click "Let AI optimize this for me."
Smart Traffic analyzes your traffic, generates a B variant, and starts routing. You approve the plan. That's it.
AI Visitor Routing · Vol. I · May 2026
Shopping Smart Traffic tools? Smart Traffic routing. AI sends the right page.
Smart Traffic routes every visitor to the page variant most likely to convert. Set up once. AI handles the rest, 24/7.
Trusted by 400,000+ businesses
eBay
Vimeo
Zapier
Shopify
SoundCloud
Chomps
The A/B testing gap
Beat manual A/B testing.
Classic A/B testing was built for analysts with patience. Smart Traffic was built for marketers who need every visit to count.
No. 01 / Coin flip waste
Coin flips waste your traffic.
A/B testing splits evenly and sends half your visitors to the loser while it waits. Smart Traffic routes them to the variant most likely to convert them.
No. 02 / Manual segmentation
Manual segmentation is a Friday project.
Building audience rules for every campaign is six hours you don't have. Smart Traffic uses device, traffic source, and returning vs new automatically.
No. 03 / Enterprise tier gate
Other tools gate Smart Traffic behind enterprise tiers.
VWO and Optimizely charge $1,000+/mo for what should be table stakes. Smart Traffic ships on Leadpages Optimize at $199.
No. 04 / How it works
Smarter traffic splits.
Step 02
Routes by visitor profile, not coin flip.
Device. Traffic source. Returning vs new. AI routes Instagram visitors to one page, Google Ads visitors to another. Not random splits, a match.
Step 03
Winner auto-promotes. Loop runs.
Smart Traffic learns from every visit and improves your CVR over time. New challenger generates. The page gets smarter on its own.
No. 05 / Inside the editor
AI routes to the best page.
One panel in your editor. Smart Traffic does the rest. Approve the plan, set your success metric, and AI handles the routing while you build the next campaign.
- Adaptive allocation. Traffic shifts to the winning variant in real time. No manual rebalancing.
- Four success metrics. Form submission, button click, offsite conversion, or purchase. Pick one and let it run.
- Visitor signals out of the box. Device, traffic source, returning vs new. No GTM rules.
- Auto-promote on Scale. Winner gets promoted, new challenger generates, loop continues.
No. 06 / Smart Traffic comparison
Other tools say "AI routing." We mean it.
Every CRO platform claims AI routing. Here's what each one actually ships at what price.
| What people compare | Leadpages | Unbounce ST | VWO | Optimizely | Manual A/B |
|---|---|---|---|---|---|
| Starting price for Smart Traffic | $199/mo | $249/mo | $314/mo | Enterprise | $0 |
| Routes by visitor profile | Built-in | Yes | Yes | Yes | No |
| AI generates the variant | Built-in | Yes | No | No | No |
| One-click activation | Click once | Setup required | Setup required | Setup required | Manual |
| No traffic caps | Unlimited | Caps by tier | Tier-gated | Custom | Yes |
| Built into page builder | Same window | Yes | Separate | Separate | Builder-dependent |
| Auto-promote winner | Scale plan | No | Enterprise | Enterprise | No |
| Continuous auto-generate next variant | Scale plan | No | No | No | No |
Pricing verified May 2026 from competitor sites.
No. 07 / Pricing
Smart Traffic unlocks at Optimize.
A/B testing on every plan from Grow. Smart Traffic unlocks at Optimize. Scale adds revenue-weighted routing plus continuous auto-promote and auto-generate.
Grow
$99/mo
For solo marketers
Build with AI, publish, and run A/B tests. The CRO entry point.
- AI page creation
- A/B testing (split-evenly)
- Personalization (manual variants)
- Visitor Intelligence (basic, 2K IDs)
- Analytics, 12-month retention
- Smart Traffic
Smart Traffic lives here
Optimize
$199/mo
The full loop
Everything in Grow, plus Smart Traffic AI visitor routing inside the editor.
- Everything in Grow
- Smart Traffic (AI visitor routing)
- Heatmaps (click, scroll, attention)
- Visitor Intelligence (company + ICP scoring)
- Auto-personalization
Scale
$399/mo
Smart Traffic + continuous loop
Everything in Optimize, plus revenue-weighted routing and continuous auto-optimization.
- Everything in Optimize
- Revenue-weighted Smart Traffic
- Continuous auto-optimization
- Multi-brand orgs
- Team RBAC + dedicated AM
No. 08 / FAQ
Smart Traffic questions.
How is Smart Traffic different from A/B testing?
A/B testing (Grow plan, $99/mo) splits traffic evenly and waits for a winner. Smart Traffic (Optimize plan, $199/mo) routes each visitor to the variant most likely to convert them based on their profile. Same variants, smarter allocation.
How much traffic do I need?
Smart Traffic starts segment-specific routing after 20 visitors in a segment. Auto-promotion requires at least 100 visitors per variant and 24 hours of data.
Do I need to create variants myself?
No. "Let AI optimize this for me" generates a variant and launches Smart Traffic automatically. You can edit the variant or let it run as-is.
What can I optimize for?
Four conversion goals: form submission, button click, offsite conversion, and purchase. On the Scale plan, Smart Traffic uses revenue-weighted optimization that factors in order value, not just count.
What plan do I need?
Smart Traffic requires the Optimize plan ($199/mo) or Scale plan ($399/mo). A/B testing without Smart Traffic is available on the Grow plan ($99/mo). Scale adds continuous auto-optimization: auto-promote, auto-generate next variant, repeat.
Is a credit card required for the trial?
Yes. 7-day free trial, card required, cancel anytime before the trial ends and you won't be charged.