More trial signups from the same ad spend. AI builds your signup page in 60 seconds, then A/B tests it automatically, so your trial CPL keeps dropping while the page finds what converts.
You ship the signup page, then move on. It converts at whatever rate it converts, and the next test sits in the backlog. A page that A/B tests itself turns that one-time guess into a number that keeps climbing.
You set the trial offer once. From there the page builds variants, tests them, and routes traffic to the winners, so your trial CPL keeps dropping without a standing CRO project.
Most builders let you build the page. The difference for trial conversion is whether the optimization is in the box, and at what tier.
| Feature | Leadpages | Unbounce | Instapage | Your homepage |
|---|---|---|---|---|
| Starting price | $99/mo | $99/mo | $99/mo | $0 |
| A/B testing at entry tier | Grow $99 | Experiment $149 | Optimize $199 | No |
| Smart Traffic / AI routing | Optimize $199 | Optimize $249 | Personalization tier | No |
| AI page creation | Built in | Smart Builder | AdMap | No |
| Traffic caps | None | Caps by tier | Caps by tier | n/a |
Competitor pricing verified May 2026 from unbounce.com and instapage.com. A/B testing is the entry-tier optimization that lifts trial conversion; Smart Traffic adds per-visitor routing on top.
Routes new trials to the stack you already run
Hover any plan to see the math against the next best option. The A/B testing that lifts trial conversion is at the entry tier; per-visitor Smart Traffic routing unlocks at Optimize.
The page runs an A/B test automatically, finds the higher-converting variant, and keeps it serving. On Optimize, Smart Traffic goes further and routes each visitor to the variant most likely to convert them. You set the offer once and the conversion rate climbs on its own.
Included on Grow ($99/mo) and up, live in production today. Smart Traffic AI routing and heatmaps unlock at Optimize ($199/mo). Continuous auto-optimization is Scale ($399/mo).
Same ad spend, more signups. When the page converts a higher share of the traffic you already pay for, your cost per trial drops. The A/B testing keeps pushing that conversion rate up over time instead of leaving it flat.
HubSpot is a native integration, as are Mailchimp, Klaviyo, and ActiveCampaign. For Salesforce or anything else, webhooks and Zapier pass each new trial straight through. Route signups to your product or CRM the moment they happen.
No card to start. Full platform for 7 days. You only add a card when you publish a page to a live domain. Cancel before day 7 and you're never billed.
Build a SaaS trial signup page that A/B tests itself and routes every visitor to the version most likely to convert. No card at signup. You only add one when you publish to a live domain. Cancel before day 7 and you're never billed.