AI builds your page in 60 seconds and A/B tests it automatically, so more of your paid traffic converts to signups. Built-in Visitor Intelligence shows which companies are on the page, before they ever fill out a form.
You pay for every click. Then the homepage makes them hunt for the signup, you can't see which accounts bounced, and the next test waits on a design sprint. A dedicated page that improves itself fixes all three.
Most of your paid traffic never fills out a form. Visitor Intelligence identifies the company behind the visit using IP resolution, so anonymous traffic becomes a list of accounts you can act on.
Most page builders stop at the page. The difference for a B2B SaaS team is what runs on top of it, and at what tier.
| Feature | Leadpages | Unbounce | Instapage | Your homepage |
|---|---|---|---|---|
| Starting price | $99/mo | $99/mo | $99/mo | $0 |
| A/B testing at entry tier | Grow $99 | Experiment $149 | Optimize $199 | No |
| B2B Visitor Intelligence | Grow $99 | No | No | No |
| AI page creation | Built in | Smart Builder | AdMap | No |
| Traffic caps | None | Caps by tier | Caps by tier | n/a |
Competitor pricing verified May 2026 from unbounce.com and instapage.com. Visitor Intelligence (company identification via IP resolution) is native to Leadpages; Unbounce and Instapage need a separate tool for it.
Syncs your trials to the stack you already run
Hover any plan to see the math against the next best option. The features a SaaS team needs to convert and qualify paid traffic are at the entry tier, not behind an upgrade wall.
It uses IP resolution to identify the company behind a visit, plus industry and size, before anyone fills out a form. You get an ICP score on every visit. It identifies companies, not individuals, so there's no creepy personal data involved.
Included on Grow ($99/mo) and up, live in production today, along with IP resolution and lead enrichment. Smart Traffic AI routing and heatmaps unlock at Optimize ($199/mo).
HubSpot is a native integration, as are Mailchimp, Klaviyo, and ActiveCampaign. For Salesforce or anything else, webhooks and Zapier pass the trial signup straight through with the enriched company data attached.
Yes. Build the landing page, the form, and the thank-you or confirmation page, then route the signup to your product or CRM. The page keeps A/B testing itself so your cost per trial drops over time.
No card to start. Full platform for 7 days. You only add a card when you publish a page to a live domain. Cancel before day 7 and you're never billed.
Build a SaaS page that converts paid traffic into trials, A/B tests itself, and tells you which companies are visiting. No card at signup. You only add one when you publish to a live domain. Cancel before day 7 and you're never billed.