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Paid Social · LinkedIn · Vol. I · May 2026

Running LinkedIn ads?

B2B pages.
Built for LinkedIn.

AI-generated landing pages that mirror your LinkedIn ad copy. Visitor Intelligence shows the company behind every click. ICP-score B2B traffic before the form fills. Lower LinkedIn CPL with pages built for the channel.

7-day free trial. Card required. Cancel anytime.

$99
A/B + DTR + base VI
0–100
ICP score per LinkedIn visit
60s
AI-generated B2B page
A
Acme Workflow
Sponsored · LinkedIn Ads
Demo
Mid-market RevOps teams ship pipeline 2x faster with Acme Workflow. Book a demo.
Book a demo
Ad-matched acme.com/linkedin-demo
Pipeline 2x faster. For RevOps teams.
  • Ad copy mirrored via DTR
  • Brand kit auto-applied
  • Form pre-tagged: utm_source=linkedin
Book demo
Identified visitor 91
Groove Digital
Head of RevOps · 220 emplSaaS
ICP≥80 → Route to AE · sub-80 → nurture
Trusted by 400,000+ businesses since 2012
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★★★★☆4.6 G2 · 2,000+ reviews

No. 02 / The LinkedIn ad problem

LinkedIn CPL keeps climbing.

Highest-priced B2B paid channel. Most anonymous traffic. Generic pages that don’t match the ad.

01 / The CPL tax

LinkedIn CPLs are 2-3x other channels. Ad spend gets eaten by mismatched pages.

Quality Score drops when your page doesn’t match the ad. CPL climbs. Generic templates kill relevance.

02 / Anonymous B2B

98% of LinkedIn ad clicks don’t fill the form. You’re paying $80+ per visitor and still don’t know who showed up.

Standard analytics tells you the click happened. It doesn’t tell you the company, the role, or the fit. The pipeline math goes blind.

03 / Stack tax for B2B

Page builder + RB2B + Clearbit + ZoomInfo + HubSpot integrations. $500-$5,000/mo. Four UIs. One LinkedIn campaign.

Each tool wants a seat. Each one wants a pixel. The team that runs LinkedIn ads can’t edit the page without filing an IT ticket.

No. 03 / How LinkedIn ads should actually convert

Ad. Match. Identify. Prioritize.

Four moves between the LinkedIn click and the qualified meeting. Each one inside the same platform.

No. 01 / Ad

Run the LinkedIn ad.

A
Acme sponsored
Demo for RevOps
Demo

Whatever LinkedIn campaign you’re running — conversation ads, sponsored content, lead gen forms with offsite redirects.

Any channel
No. 02 / Match

Mirror the ad copy.

Pipeline 2x faster. For RevOps.
utm_keyword → H1 via DTR
Brand kit applied

Dynamic Text Replacement pulls the LinkedIn ad keyword into the page H1. Brand kit auto-applies. Quality Score climbs.

Grow $99
No. 03 / Identify

Know the company.

Groove Digital 91
Head of RevOps · 220 empl · SaaS

Visitor Intelligence resolves the LinkedIn click to a company and role. ICP score 0-100 before the form fills.

Optimize $199
No. 04 / Prioritize

Route to the AE.

ICP≥80AE demo
ICP<80Nurture

High-fit visitors hit the demo path. Lower-fit go to nurture. Slack notifies the AE when Groove Digital opens the page again.

Optimize $199

A/B testing and Dynamic Text Replacement on every paid plan. Visitor Intelligence + ICP scoring + real-time personalization unlock at Optimize $199. Auto-optimization across pages is Scale $399 only.

No. 04 / What you get for LinkedIn

Four moves. One platform.

No add-ons. No third-party JS. The four capabilities that move LinkedIn CPL are in the same editor as the page.

No. 01 / AI page creation

B2B pages, in 60s.

Prompt the page for the LinkedIn audience: "RevOps demo, mid-market SaaS, $50K+ deal size." AI generates the headline, structure, social proof, and form. Brand kit auto-applies. You edit every word.

Every paid plan
No. 02 / Dynamic Text Replacement

Mirror the LinkedIn ad.

Pass the LinkedIn ad keyword in the URL (utm_keyword=revops). DTR injects it into the page H1, subhead, form label, and CTA. One page handles every LinkedIn campaign variant. Quality Score climbs.

Grow $99
No. 03 / Visitor Intelligence

The company behind the click.

IP resolution against the Customers.ai identity graph. Company name, role, vertical, headcount before the form fills. ICP score 0-100 on every visitor. Route high-fit to the AE. Pipeline math finally adds up.

Optimize $199 (ICP)
No. 04 / A/B testing

Test the B2B variant.

Server-side A/B testing on up to 4 variants. Statistical engine declares the winner. Smart Traffic routes by device, source, and ICP score. The variant that converts LinkedIn traffic ships across the campaign.

Grow $99 (A/B) · Optimize $199 (Smart Traffic)

No. 05 / vs the B2B paid stack

Leadpages vs the LinkedIn stack.

Pricing pulled from public plan pages, May 2026.

Vol. I · May 2026 · The LinkedIn LP report

What it takes to run LinkedIn ads, by tool

Most page builders ship the page. None of them tell you which company clicked the LinkedIn ad.

Capability Leadpages Unbounce Instapage HubSpot LPs
AI page generation Yes · Every plan Smart Builder add-on Limited No native AI page gen
Dynamic Text Replacement (mirror LinkedIn ad copy) Yes · Grow $99 Experiment $149 Optimize $199 Smart Content (Pro $800)
Visitor Intelligence (company ID + role) Yes · Every plan Bring your own Bring your own Native to HubSpot CRM
ICP scoring on every visitor Yes · Optimize $199 Not offered Not offered Lead scoring (Pro+ $800)
A/B testing on entry tier Yes · Grow $99 Build $99 (A/B) Optimize $199 only Marketing Hub Pro $800
Smart Traffic (route by visitor profile) Yes · Optimize $199 Optimize $249 AdMap Not offered
Heatmaps for LinkedIn page diagnostics Yes · Optimize $199 Bring your own ($32+ Hotjar) Bring your own Bring your own
CRM integration for AE follow-up 125-300+ integrations Zapier-based Salesforce + HubSpot native HubSpot native
Starting price for B2B LinkedIn use case $99 / mo $149 / mo (DTR) $199 / mo (A/B + AdMap) $800 / mo (Marketing Hub Pro)

No. 06 / B2B unlock path

LinkedIn page math. $99 / mo.

A/B + DTR + base visitor ID on every paid plan. ICP scoring + Smart Traffic + heatmaps unlock at Optimize. Continuous auto-optimization is Scale-only.

Grow

$99/ mo
$79/mo billed annually
For solo marketers running LinkedIn ads.
  • 2,000 visitor IDs / mo
  • 1,000 lead enrichments / mo
  • 25 integrations
  • Company + role data
  • Personalization (manual variants)
  • A/B testing built in
  • Real-time visitor dashboard
Start free trial

Scale

$399/ mo
$319/mo billed annually
For B2B agencies running multi-brand LinkedIn campaigns.
  • 10,000 visitor IDs / mo
  • 5,000 lead enrichments / mo
  • 300+ integrations
  • Auto-optimization across pages
  • Cross-page learning
  • Team RBAC + dedicated AM
  • Multi-brand organizations
Start free trial

Every paid plan includes A/B testing, Dynamic Text Replacement, and base Visitor Intelligence. ICP scoring + Smart Traffic + heatmaps unlock at Optimize $199. Continuous auto-optimization at Scale $399. No traffic caps on any tier.

No. 07 / LinkedIn paid social questions

LinkedIn-specific questions.

How is this different from Unbounce or Instapage for LinkedIn ads?

Three things. (1) Visitor Intelligence is native — Unbounce and Instapage don’t identify the company behind anonymous LinkedIn clicks. You’d add Clearbit or RB2B at $129-1,000+/mo extra. (2) A/B testing is in the entry tier at $99. Instapage Create $99 doesn’t include A/B; Unbounce Build $99 includes A/B but not DTR. (3) Dynamic Text Replacement is at $99 on Leadpages; Unbounce ships it at Experiment $149 and Instapage at Optimize $199.

Does Visitor Intelligence work with LinkedIn’s anonymous click traffic?

Yes. LinkedIn sends standard HTTP clicks — the LinkedIn Insight Tag tracks conversions on LinkedIn’s side; Leadpages Visitor Intelligence resolves the visitor on yours. We use IP resolution against the Customers.ai identity graph and 300+ professional data sources to identify the company, role, and headcount of the LinkedIn click. No form required, no LinkedIn API integration needed.

Can I match my LinkedIn ad copy to the page automatically?

Yes, two ways. (1) Dynamic Text Replacement: pass the LinkedIn ad keyword via URL parameter (utm_keyword=revops), and DTR injects it into the H1, subhead, form label, and CTA. One page handles every campaign variant. (2) AI page creation: generate a per-audience page in 60 seconds. Faster to ship 6 LinkedIn campaign-specific pages than to edit one generic page six times.

GDPR / CCPA compliance for EU LinkedIn audiences?

Yes. We resolve B2B identity using publicly available professional data only. We don’t fingerprint individuals, don’t track personal browsing across sites, and don’t identify anonymous consumer visitors. The pixel is built into your page, so consent flows live in your existing cookie banner.

Does this integrate with HubSpot or Salesforce for B2B follow-up?

Yes. Grow includes 25 active integrations, Optimize 125, Scale 300+. Native connectors for HubSpot, Salesforce, Marketo, Pardot, and Outreach. Visitor Intelligence pushes the enriched lead with ICP score, company, role, and headcount — not just the email — into your CRM the moment the form fills.

What does the trial include and when does billing start?

7-day free trial of the Optimize plan ($199 / mo) so you can run a real LinkedIn campaign with full Visitor Intelligence + A/B + heatmaps + Smart Traffic. Card required to start the trial. You can cancel any time before day 7 with zero charge. After day 7, billing kicks in on the plan you pick.

Run the LinkedIn ad. Know who clicked.

AI-generated B2B landing pages. Mirror your ad copy. Identify the company. Lower the CPL. From $99/mo. 7-day free trial. Card required. Cancel anytime.

Start free trial →

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