Webflow is excellent at building websites. But landing pages for paid traffic are a different job. They need A/B testing, conversion tracking, lead capture, and fast integrations. Webflow treats those as premium add-ons. Leadpages treats them as table stakes. Starting at $37/mo.
Webflow's site plans are reasonably priced for website hosting. But conversion tools are a different story:
| Feature | RecommendedLeadpages Pro$74/mo billed annually | Webflow Business$39/mo billed annually (per site) |
|---|---|---|
| Conversion Tools | ||
| A/B split testing | ✓ Included on Pro ($74/mo). Test headlines, CTAs, full pages. | $299+/mo Requires Optimize add-on ($299/mo minimum) |
| Built-in analytics | ✓ Views, conversions, rates. Included on all plans. | $9-229/mo Requires Analyze add-on (not included) |
| Conversion rate tracking | ✓ Automatic, per-page, real-time | Add-on Part of Analyze add-on |
| Pop-ups & alert bars | ✓ Included on all plans | ✗ Not available natively |
| Lead notifications | ✓ Real-time email alerts | ✗ |
| Lead management | ✓ Built-in lead database | ✗ |
| Payment collection | ✓ Stripe checkout pages | E-commerce plans Starts at $29/mo + 2% transaction fee |
| Page Builder | ||
| Drag-and-drop editor | ✓ Visual builder, marketer-friendly | ✓ Advanced visual builder (steep learning curve) |
| Templates | ✓ 250+ conversion-optimized | ✓ 1,000+ design-focused templates |
| Mobile-specific editing | ✓ Breakpoint-level control | ✓ Responsive breakpoints |
| CMS / blog | Basic Landing pages and sites | ✓ Full CMS with collections |
| Animations & interactions | Limited | ✓ Advanced animation engine |
| Learning curve | ✓ First page live in under 30 min | Steep Requires understanding of flexbox, CSS concepts |
| Traffic & Hosting | ||
| Monthly bandwidth | ✓ Unlimited. No caps, no overage fees. | 100 GB Business plan. Overages possible. |
| Custom domains | ✓ 3 included | ✓ 1 per site plan |
| Pages allowed | ✓ Unlimited | 150 CMS plan. 300 on Business. |
| Integrations | ||
| Email marketing | ✓ 90+ native (Mailchimp, HubSpot, ActiveCampaign) | Limited Basic form notifications. Logic or Zapier needed. |
| CRM integrations | ✓ Salesforce, HubSpot, Zapier | Via Logic Requires Webflow Logic workflows |
| WordPress plugin | ✓ Free plugin | ✗ |
| Support | ||
| Live chat & email support | ✓ | ✓ Email and community |
| Phone support | ✓ Pro plan | ✗ |
Build your first A/B test in under 30 minutes. Cancel anytime.
Start Your Free Trial →Leadpages includes A/B split testing on Pro. Test headlines, hero images, CTAs, and full page variants. The system tracks statistical significance and picks a winner. All inside the same tool you build with, for one price.
Webflow treats A/B testing as an enterprise feature, available through the Optimize add-on starting at $299/mo. For most marketers running campaigns, that puts a basic conversion tool out of reach. Leadpages built it into the platform because testing is how you grow.
Leadpages tracks views, unique visitors, conversions, and conversion rates for every page automatically. No setup, no add-on purchase, no separate billing. Your analytics live inside the same tool as your pages.
Webflow Analyze is a separate add-on starting at $9/mo, scaling to $229/mo based on session volume. It is not included in any site plan. For a marketer who needs conversion data the moment a campaign goes live, that extra step and extra cost slows you down.
"We were spending more on Webflow add-ons than on the platform itself. Leadpages gave us A/B testing, analytics, and lead capture for one flat price. Our conversion rate went up 28% in the first quarter."
"The drag-and-drop builder gives us design control that simpler tools cannot match. We build pages fast and they look exactly like our brand. The 250+ templates saved us weeks of design time."
"The A/B testing alone has paid for itself. We increased our conversion rate 34% in the first month by testing headlines and CTAs. No other tool at this price point gives you that built in."
Start your 14-day free trial. Cancel anytime. A/B testing, analytics, pop-ups, and 90+ integrations included. Built for the campaigns your website can't optimize on its own.
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