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Leadpages vs Framer – March 2026

Beautiful pages don't convert themselves.

If you're building landing pages in Framer, you already know the design is great. But when it's time to A/B test, track conversions, and capture leads, you need a platform built for that job. Leadpages includes all of it, starting at $37/mo.

14-day free trial | Cancel anytime | Unlimited traffic
app.leadpages.com/builder
Leadpages builder with A/B test running, showing Variant B performing 5% better
Every day without A/B testing is a day you're guessing which page works. Framer charges $150+/mo for testing. Leadpages includes it on Pro.
11.7%
Avg. conversion rate
$37/mo
Starting price (annual)
250+
Conversion-tested templates
Unlimited
Traffic on every plan

What you actually get, side by side

Feature RecommendedLeadpages Pro$74/mo billed annually Framer Pro$30/mo billed annually
Conversion Tools
A/B split testing Built-in on Pro. Test headlines, CTAs, full pages.$150+/mo Requires Scale plan ($100) + Convert add-on ($50+)
Built-in analytics Views, conversions, rates. Multi-day tracking.Limited Cookie-free: tracks same-day sessions only
Conversion rate tracking Automatic, per-page, real-timeAdd-on Requires Convert on Scale plan
Pop-ups & alert bars Included on all plans Not available
Lead notifications Real-time email alerts
Lead management Built-in lead database
Payment collection Stripe checkout pagesLimited Third-party embeds only
Page Builder
Drag-and-drop editor Visual builder, any element anywhere Advanced design tool with animations
Templates 250+ conversion-optimized Design-focused templates
Mobile-specific editing Breakpoint-level control Responsive breakpoints
AI image generation Built into builder AI features included
CMS / blogBasic Landing pages and sites Built-in CMS with collections
Animations & interactionsLimited Advanced motion design
Traffic & Hosting
Monthly traffic / bandwidth Unlimited. No caps, no overage fees.100 GB Overage charges apply
Custom domains 3 included 1 included
Free SSL
Pages allowed Unlimited150 Hard cap on Pro plan
Integrations
Email marketing 90+ native (Mailchimp, HubSpot, ActiveCampaign)Plugins Requires third-party form plugins
CRM integrations Salesforce, HubSpot, ZapierWorkarounds No native Zapier integration
WordPress plugin Free plugin
Support
Live chat & email supportEmail only Reports of AI-only responses
Phone support Pro plan

Framer Pro is $30/mo. But what does that actually include?

Framer Pro costs $30/mo. Leadpages Standard costs $37/mo. At first glance, Framer looks cheaper. But Leadpages includes conversion analytics, lead capture, pop-ups, and 90+ integrations at that price. To get equivalent conversion tools on Framer, here's what you're actually paying:

Leadpages Pro
$74
per month, billed annually
  • A/B split testing included
  • Built-in conversion analytics
  • Pop-ups and alert bars
  • 90+ native integrations
  • Lead management + notifications
  • Unlimited traffic
  • Unlimited pages
  • 3 custom domains
Framer (equivalent)
$150+
per month (Scale + Convert add-on)
  • Scale plan required for A/B testing
  • Convert add-on: $50+ usage-based
  • Analytics: same-day sessions only
  • No pop-ups or alert bars
  • No native Zapier
  • No lead management
  • 1 TB bandwidth cap
  • 300+ page limit
$74/mo vs $150+/mo for the same conversion capabilities. That's $900+/year you keep.

Stop guessing. Start testing.

Build your first A/B test in under 30 minutes. Cancel anytime.

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Framer is a design tool. Leadpages is a conversion platform.

Test everything. Know what converts. Pay once.

Leadpages includes A/B split testing on Pro. Test headlines, hero images, CTAs, and full page variants. The system tracks statistical significance and tells you when a winner emerges. All inside the same tool you build with.

Framer requires the Scale plan ($100/mo) plus the Convert add-on ($50+ usage-based) to run A/B tests. That's $150+/mo minimum. And Framer's cookie-free analytics only track same-day sessions, so you cannot follow visitors across multi-day buying journeys.

A/Btesting on Pro
$74/mo, everything included
app.leadpages.com/builder
Leadpages A/B test running showing Variant B performing 5% better, with builder elements and color picker visible

Know your numbers without stitching tools together.

Leadpages tracks views, unique visitors, conversions, and conversion rates for every page automatically. Multi-day tracking means you see the full picture, not just same-day snapshots. Your analytics live inside the same tool as your pages.

Framer's analytics are cookie-free by design. That sounds privacy-friendly, but it means the visitor identifier resets daily. You cannot track someone who visits Monday and converts Thursday. For marketers running paid campaigns with multi-touch funnels, that is a blind spot.

11.7%avg. conversion rate
0extra tools needed
app.leadpages.com/analytics
Leadpages analytics dashboard showing 46K views, 4.7K conversions, and 11.52% conversion rate

90+ integrations. Pop-ups. Alert bars. No plugins required.

Leadpages connects natively to Mailchimp, HubSpot, ActiveCampaign, Salesforce, Zapier, and 85+ other tools. Add pop-ups and alert bars to any page. Get real-time lead notifications. Collect payments through Stripe. Everything works out of the box.

Framer does not natively integrate with Zapier. Email marketing connections require third-party form plugins like FramerForms. There are no pop-ups, no alert bars, and no lead management. You can build a beautiful page, but routing leads to your marketing stack takes extra work and extra tools.

90+native integrations
Real-timelead alerts
app.leadpages.com
Leadpages dashboard showing integrations, performance metrics, and conversion tracking

Trusted by 45,000+ businesses

★★★★★
"We used Framer for our marketing site and loved the design flexibility. But when we started running Google Ads, we needed A/B testing and conversion tracking urgently. Leadpages had both built in at a fraction of what Framer would have cost us."
Sarah M.
Digital Marketing Manager
G2 Review
★★★★★
"The drag-and-drop builder gives us design control that simpler tools cannot match. We build pages fast and they look exactly like our brand. The 250+ templates saved us weeks of design time."
David R.
Ecommerce Director
G2 Review
★★★★★
"The A/B testing alone has paid for itself. We increased our conversion rate 34% in the first month by testing headlines and CTAs. No other tool at this price point gives you that built in."
Maria L.
Founder, SaaS Startup
Capterra Review
G24.6
★★★★★
4.6 / 5 on G2
229+ reviews
Capterra4.6
★★★★★
4.6 / 5 on Capterra
300+ reviews
TrustRadius8.1
★★★★★
8.1 / 10 on TrustRadius
50+ reviews

Frequently asked by Framer users

Framer Pro is $30/mo. Leadpages Standard is $37/mo. At the base level, Framer is $7/mo cheaper. But Leadpages Standard includes conversion analytics, lead capture forms, pop-ups, alert bars, and 90+ native integrations. To get A/B testing on Framer, you need the Scale plan ($100/mo) plus the Convert add-on ($50+ usage-based), totaling $150+/mo. Leadpages Pro includes A/B testing at $74/mo. When you compare equivalent conversion tools, Leadpages costs roughly half.
Framer is a website design tool built for designers. It excels at visual design, animations, and interactions. Leadpages is a landing page and conversion platform built for marketers. It excels at A/B testing, conversion analytics, lead capture, and integrations. If your primary goal is a visually stunning marketing site with complex animations, Framer is strong. If your primary goal is converting traffic into leads and customers with data to prove what works, Leadpages is purpose-built for that.
Yes, but only on the Scale plan ($100/mo) with the Convert add-on ($50+ per 500K events). That's $150+/mo minimum. The testing is also limited: no multivariate testing, no advanced audience segmentation, no cross-domain experiments. Leadpages includes A/B split testing on the Pro plan at $74/mo with no usage-based fees.
Framer uses cookie-free analytics where the visitor identifier resets daily. This means you cannot track a visitor who browses Monday and converts Thursday. For marketers running paid campaigns with multi-day consideration cycles, that is a significant blind spot. Leadpages tracks views, unique visitors, conversions, and conversion rates per page with multi-day tracking, so you see the full customer journey.
No. Framer does not offer pop-ups or alert bars on any plan. Leadpages includes both on every plan. Pop-ups and alert bars are proven conversion tools for capturing email subscribers, promoting offers, and reducing bounce. Without them, you are leaving leads on the table.
Framer is genuinely excellent at visual design and animations. If you need complex motion design, micro-interactions, or a full marketing website with a CMS, Framer handles that well. Leadpages templates are built around conversion patterns rather than design awards. They are professional and customizable, but the focus is on what drives results: clear CTAs, proven layouts, and fast load times. Leadpages customers average an 11.7% conversion rate, which is the metric that matters most for landing pages.
No. Every Leadpages plan includes unlimited traffic. No bandwidth caps, no overage fees. Framer Pro caps bandwidth at 100 GB and Scale at 1 TB. If you run a successful paid campaign and traffic spikes, Framer may charge overage fees. With Leadpages, you will never be penalized for success.
If you are building a full marketing website with complex animations, a content-heavy blog with CMS collections, or a design-forward brand experience where conversion optimization is secondary, Framer is a strong choice. If you are building landing pages for paid traffic, lead generation campaigns, or product launches where A/B testing, conversion tracking, and integrations determine your ROI, Leadpages is the better tool for the job.

Your pages look great.
Now make them convert.

Start your 14-day free trial. Cancel anytime. A/B testing, analytics, pop-ups, and 90+ integrations included. Build your first test in under 30 minutes.

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14-day free trial · Cancel anytime · Unlimited traffic on every plan