Unlimited traffic, A/B testing, and AI on every plan. No caps, no overage. Leadpages pricing. From $99/mo.
Pick your plan by the features you need, never the visitors you're allowed. Build, test, and optimize with no traffic caps, ever. 7-day free trial, no credit card.
Pick by features. Not by traffic.
Every plan includes unlimited traffic, AI page creation, and A/B testing from Grow up. Smart Traffic and heatmaps unlock at Optimize. 7-day free trial, no credit card. Annual billing saves 20%.
For solo marketers + small teams
Build, test, and optimize landing pages with AI. No traffic caps from day one.
- 500 landing pages
- Unlimited traffic, no caps
- AI page creation (40,000 credits/mo)
- A/B testing + Dynamic Text Replacement
- Lead Enrichment (2,000 IP/mo)
- 10 custom domains + SSL
The full optimization loop
Everything in Grow, plus Smart Traffic routing every visitor to the variant most likely to convert.
- Everything in Grow
- 1,000 landing pages
- Smart Traffic (AI routing)
- Click + scroll heatmaps
- Auto-personalization
- 25 integrations · 24-mo analytics · 80K AI credits
For agencies + multi-brand
Everything in Optimize, plus continuous auto-optimization, team seats, and a dedicated CSM.
- Everything in Optimize
- 2,000+ landing pages
- Full auto-optimization loop
- 25 team seats + workspaces
- Audit logs · 100 integrations
- 36-mo analytics · 160K AI credits · Dedicated CSM
Most builders charge you for winning.
Traffic caps that bill you for a good campaign. Five tools stitched into five invoices. Leadpages pricing leaves all of it out.
Pay more the better it works.
Unbounce and Instapage cap your visitors, then bill overage when a campaign takes off. Your best month becomes a surprise invoice.
Five tools. Five invoices.
Builder, A/B tool, heatmaps, personalization, and analytics, bought apart, run teams $436 to $1,720 a month for what one platform should do.
Priced to scale, not surprise.
Plans scale from 500 to 2,000+ pages on flat monthly pricing. No overage math, no per-visitor penalty, no renegotiation to grow.
One platform. One invoice.
Leadpages replaces the five tools most teams pay for separately. Bought apart, that stack runs $436 to $1,720 a month.
- Page builder. AI page creation, 500+ pages, custom domains + SSL. Replaces Unbounce or Instapage.
- A/B testing. Built in from Grow, server-side, four goal types. Replaces a standalone testing tool.
- Heatmaps. Click and scroll maps from Optimize. Replaces Hotjar or Crazy Egg.
- Smart Traffic + personalization. AI routes each visitor to the variant most likely to convert. Replaces a CRO point tool.
- Analytics + lead enrichment. Conversion analytics and IP resolution built in. Replaces your data add-ons.
Same starting price. More platform.
Leadpages starts where Unbounce and Instapage do, without the traffic caps, the overage fees, or the missing CRO tools.
| Capability | Leadpages | Unbounce | Instapage | PagePilot |
|---|---|---|---|---|
| Starting price | $99/mo | $99 (no A/B) | $99 (no A/B) | $99 (AI-only) |
| Traffic model | Unlimited, no caps | 20-50K cap | 15-30K cap | Unlimited |
| Overage fees | None, ever | Over the cap | Over the cap | None |
| A/B testing | Grow $99 | $149 Experiment | $199 Optimize | No |
| Smart Traffic routing | Optimize $199 | $249 Optimize | No | No |
| DTR (per-ad message match) | Grow $99 | $99 Build | $199 Optimize | No |
| Pages included | 500 → 2,000+ | Varies by plan | Varies by plan | Varies by plan |
Competitor pricing and limits verified May 2026. Leadpages includes unlimited traffic on every plan.
The pricing questions.
Is there really no traffic cap?
Correct. Every plan includes unlimited traffic with no overage fees, ever. You're billed by features and page volume, never by visitors. A campaign that takes off never triggers a surprise invoice.
Do I need a credit card to start?
No. Start your 7-day free trial with no credit card. You only add payment when you're ready to publish to your own custom domain. Cancel anytime before then and you won't be charged.
What's the lowest-priced plan?
Grow is $99/mo, and annual billing saves 20%. New customers usually see a limited-time intro offer on the first few months at checkout. Grow includes 500 pages, unlimited traffic, AI page creation, A/B testing, Dynamic Text Replacement, and lead enrichment.
Can I change plans or cancel anytime?
Yes. Upgrade, downgrade, or cancel anytime. No contract, no cancellation fee. Plans scale from 500 pages on Grow to 1,000 on Optimize to 2,000+ on Scale, so you only move up when you actually need to.
Which plan is right for me?
Grow ($99) for solo marketers and small teams who want AI pages and A/B testing. Optimize ($199) adds Smart Traffic and heatmaps. Most teams land here. Scale ($399) adds the full auto-optimization loop, team seats, and a dedicated CSM for agencies and multi-brand operations.
What does Leadpages replace?
Your page builder, A/B testing tool, heatmap software, personalization engine, and conversion analytics. Teams piecing those together separately spend $436 to $1,720 a month for what Leadpages includes in one plan.