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✨ Built-In Optimization

Your pages
improve
themselves.

Every Leadpages plan includes A/B testing. Split test headlines, layouts, and CTAs. Let the data decide what converts.

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app.leadpages.com/analytics
A/B Test Results
Running — 2,847 visitors
Original
0%
Variant B Winner
0%
+0% lift
Statistical significance: 0%
$99/mo
A/B testing included
+14%
Average conversion lift
96%
Statistical significance threshold
Unlimited
Traffic on every plan
How it works

From page to optimized page.

01

Create your page

Use AI or start from a template. Build landing pages in minutes, not days.

→
02

Launch an A/B test

Duplicate your page, change one element. Leadpages splits traffic automatically.

→
03

Let data decide

Statistical significance is built in. When a winner emerges, we tell you. No CRO degree needed.

Split Testing

Split test anything.

Headlines, hero images, CTAs, full layouts. Create variants in seconds. AI can generate them for you.

Built in on every plan
Analytics dashboard showing A/B test results
Statistical Confidence

Statistical significance, not guesswork.

No more wondering if your results are real. Leadpages calculates significance automatically and tells you when to call the winner.

96% confidence threshold
Data visualization showing statistical significance
All-In-One Platform

One platform. Not five.

Page builder, A/B testing, analytics, dynamic text replacement. Other tools charge $200+/mo for testing alone. Leadpages starts at $99.

$99 vs $200+ for testing alone
All-in-one marketing platform overview

14 days free. A/B test every page.

No credit card. No traffic caps. Cancel anytime.

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Allstate AT&T Shopify HubSpot Forbes
★★★★★
"We replaced three tools with Leadpages. The AI builder alone saved us 20 hours a month on landing page production."
Sarah Chen
Sarah Chen
Marketing Director
★★★★★
"The A/B testing is what sold me. We're seeing consistent lifts across every campaign page without hiring a CRO specialist."
James Rivera
James Rivera
Growth Lead, B2B SaaS
★★★★★
"I used to spend a full day building a single landing page. Now I describe what I want and it's live in minutes. Game changer."
Mia Thompson
Mia Thompson
Freelance Marketer

Prompt. Built. Convert.

14 days free. Build as many pages as you want. No credit card.

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$99/mo
with A/B testing
300K+
customers
13
years