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No. 12 / Lead Generation Vol. I · May 2026
Built-in forms. A/B tested. CRM connected.

Lead gen landing pages.
More leads. Lower CPL.

Build a lead gen page in 60 seconds. Forms built in, A/B testing on every page, leads flow straight to HubSpot, Salesforce, or Mailchimp. See which companies are on the page before they fill the form.

Start free trial See lead gen examples
400,000+ businesses since 2012 4.6 ★ G2 average Built-in lead capture
Today's lead flow 247 leads captured
Webinar reg, CAC playbook, B2B SaaS Live 87 leads
Lead magnet, paid social, agencies Live 64 leads
Demo request, e-com vertical Live 42 leads
Free trial, performance marketers Live 38 leads
Event RSVP, summit, mktg leaders A/B testing 16 leads
5 campaigns capturing 247 leads today
Trusted by teams at Trusted by teams at
No. 02 / How it works

Three steps. Leads in hours.

No design queue. No dev ticket. No Mailchimp form embed. Type the campaign brief, get the page with the form, ship the URL. Leads land in your CRM.

Step 01 · Prompt
Describe the campaign.

A sentence is enough. Audience, offer, hook, the lead data you need to capture. Brand kit auto-applies your colors, fonts, and logo.

Prompt
"Make a webinar registration page for performance marketers. Topic: cutting CAC. Use my brand kit."
Step 02 · Generate
AI makes the page + form.

Layout, copy, imagery, lead capture form, mobile-ready. Sixty seconds per page. Run ten prompts in parallel for ten lead pages at once.

Building
Step 03 · Ship
Leads flow to your CRM.

A real URL on your domain. Connect HubSpot, Salesforce, Mailchimp, ActiveCampaign, or Klaviyo and every form submission routes to your pipeline automatically.

yourdomain.com / webinar-cac LIVE
No. 03 / Also included

Capture the lead. Then actually convert.

The form fill is the start, not the end. Every plan includes the CRO suite that makes each lead worth more after it lands.

01

A/B your form.

Test headlines, form length, button copy, hero offer. Goal type: form submission. Winners declared with statistical confidence.

Grow $99+
02

Smart routing.

A multi-armed bandit routes each visitor to the lead page variant most likely to convert them. Lower CPL automatically.

Optimize $199+
03

Form heatmaps.

See where users abandon your form. Click, scroll, and attention overlays on every lead page. No tracking script, no third tool.

Optimize $199+
04

Visitor intelligence.

See who is on your lead page before the form fill. Company, industry, ICP fit score. Lead enrichment on every submission.

Grow $99+
No. 04 / Pricing

One platform. Three lead-gen tiers.

Unlimited lead pages on every plan. CRO features unlock as your lead volume grows.

Grow
Capture + A/B test
$99/ mo
Billed annually. 7-day free trial.
  • Unlimited AI page generation
  • Brand kit auto-apply
  • A/B testing (AI-assisted variants)
  • Visitor intelligence + lead enrichment
  • Dynamic text replacement
  • 5 ad platform + CRM integrations
Start with Grow
Most popular
Optimize
Capture at scale
$199/ mo
Billed annually. 7-day free trial.
  • Everything in Grow
  • Smart Traffic routing
  • Click, scroll + attention heatmaps
  • Auto-personalization (edge-rendered)
  • ICP scoring on visitors
  • 25 ad platform + CRM integrations
Start with Optimize
Scale
For multi-brand lead-gen
$399/ mo
Billed annually. 7-day free trial.
  • Everything in Optimize
  • Auto-optimization loop
  • Cross-page learning
  • Revenue optimization
  • Team RBAC
  • 100 ad platform + CRM integrations
Start with Scale
7-day free trial on every plan. Card required for the trial. Cancel anytime. A free signup is also available to explore the editor without a card.
No. 05 / In their words

Marketers lowering their CPL.

Names changed in some cases at the team's request. Roles, CPL changes, and lead volumes are real.

"Cut CPL 34% in six weeks. One lead page per ad variant, A/B tested in the editor, leads piped straight to HubSpot. No more Mailchimp form embeds."
Marcus Cole
Performance Marketer · B2B SaaS
"Twelve clients, twelve brand kits, all running lead-gen campaigns. 3,200 leads a month across the book of business. The math only works because the forms and CRM routing are built in."
Jordan Reyes
Agency Founder · DTC + B2B clients
"We used to send all paid traffic to one form. CPL was $47. Switched to one lead page per audience segment, eight pages total. CPL is now $19. Same team. Same week."
Maya Chen
CRO Specialist · Online Education
No. 06 / Honest questions

What lead-gen marketers ask before they switch.

Q.01 How fast can I ship a lead-gen page? +

Generation takes about 60 seconds per page including the lead capture form. A single marketer can stand up 10 to 30 unique lead-gen pages in a morning, all branded, all live on their domain, all routing leads to your CRM.

Every plan includes unlimited page generation. There is no monthly cap on how many lead pages you make.

Q.02 Are the forms built in, or do I bolt on Mailchimp? +

Forms are built into the page editor. No embed codes, no third-party form scripts, no Mailchimp iframe. Drag-and-drop form fields, conditional logic, multi-step forms all native.

Form submissions route to your CRM via native integrations (HubSpot, Salesforce, Mailchimp, ActiveCampaign, Klaviyo, Pipedrive) or to your webhook of choice. Integration counts: Grow 5 connections, Optimize 25, Scale 100.

Q.03 Can I run one lead page per ad variant to lower CPL? +

Yes. This is the standard pattern for lead-gen LPs in Leadpages. One LP per ad variant or audience segment, generated in bulk, A/B tested live, routed by Smart Traffic.

Connect your ad platform (Meta, Google Ads, LinkedIn) and your CRM (HubSpot, Salesforce, Mailchimp) and the AI uses your campaign data to keep page messaging in sync with the ad. Typical pattern lowers CPL 30-50% versus a single generic lead page.

Q.04 Which CRMs does the form connect to? +

Native integrations include HubSpot, Salesforce, Mailchimp, ActiveCampaign, Klaviyo, Pipedrive, Zapier, plus 90+ via Zapier and direct webhooks. Lead data routes in real time, no batch sync delays.

Integration counts: Grow 5, Optimize 25, Scale 100. Connect once, every lead page in your account uses the same routes.

Q.05 Can I see who is on the page before they fill the form? +

Yes. Visitor Intelligence identifies the company and industry of every B2B visitor via IP reverse-lookup, before they submit the form. Configure your ICP once and high-fit companies flag in real time. Available on Grow $99 and up (2,000 visitor IDs + 1,000 enrichments per month).

ICP scoring with Smart Traffic routing is the Optimize $199 upgrade: high-fit visitors auto-route to a higher-converting variant.

Q.06 Do I need a credit card to start the trial? +

Yes for the 7-day full-platform trial. Full lead-gen platform access for 7 days. Cancel anytime before the trial ends and you will not be charged.

A free signup is also available to explore the page editor without a card, but publishing a live lead page to your domain requires a paid plan.

Turn traffic.
Into leads.

The lead page is the start, not the end. Get the AI generator, built-in forms, A/B testing, Visitor Intelligence, and CRM routing your lead-gen pipeline actually needs.

Start free trial See pricing