Landing Page Builder Pricing From $99/mo · No traffic caps

Landing page builder pricing. From $99/mo.

Five tools in one plan, with unlimited traffic on every tier and no per-visitor tax. Most builders charge by traffic and gate A/B testing behind upgrades. Leadpages includes AI page creation, A/B testing, and optimization, and never bills you for a single visitor.

From $99 No traffic caps A/B testing included Five tools, one plan No overage fees
No card until you publish · cancel anytime
400K+ businesses 4.6★ G2 4.6★ Capterra Since 2012
Most popular
Grow
$99/mo
  • AI page creation, 40,000 credits
  • A/B testing, built in
  • Lead enrichment
  • 500 pages, 10 domains, 5 seats
  • Unlimited traffic
No traffic caps · No add-ons
The stack math

Five tools you're paying for separately.

A typical conversion stack is five vendors and five invoices. Leadpages does the same jobs in one plan, so the math works out in your favor every month.

AI page builder (Unbounce / Webflow + Jasper)~$99/mo
A/B testing (Convert / VWO)~$99/mo
Heatmaps (Hotjar / Crazy Egg)~$59/mo
Visitor intelligence (Clearbit / Customers.ai)~$300/mo
Smart traffic routing (custom)~$50/mo
A typical stack~$607/mo
Leadpages, all five$99/mo
You keep about $508/mo in budget.

Representative vendor pricing, May 2026, for an entry-level point-solution stack. Your actual mix varies. The point holds: one plan, one invoice, no traffic caps.

Five tools, one plan

AI page builder A/B testing Heatmaps Visitor intelligence Smart Traffic
The price list

Three plans.
No traffic caps.

Hover any plan to see the math against the next best option. Every tier includes unlimited traffic and the AI builder. No per-visitor fees, no overage invoices, ever.

Optimize
$199/mo
Adds heatmaps, Smart Traffic, and visitor intelligence. 1,000 pages, 20 domains, 10 team seats, plus everything in Grow.
Compare
// vs. the point-tool stack
Hotjar + a visitor-ID tool + Unbounce: $400/mo+ combined, plus traffic caps on the builder
Leadpages Optimize $199: routing, heatmaps, and visitor data on the page
// included at $199
Smart Traffic · Heatmaps · Visitor intelligence · Auto-personalization · plus everything in Grow
Scale
$399/mo
Continuous A/B testing, RBAC, and a dedicated account manager. Unlimited pages, 30 domains, 25 team seats, plus everything in Optimize.
Compare
// vs. the enterprise CRO tools
Mutiny: from $1,500/mo and you still build the page elsewhere
Leadpages Scale $399: page plus continuous optimization in the box
// included at $399
Continuous A/B testing · RBAC · Unlimited pages · 30 domains · 25 seats · Dedicated account manager
// Receipts since 2012
0K+
Businesses
0$/mo
Where every plan starts
0
Tools in one plan
0
Traffic caps, any plan
The questions, answered up front

Pricing questions.

"What's included at $99?"

Grow ($99/mo) includes AI page creation, A/B testing, and lead enrichment, with 500 pages, 10 domains, and 5 team seats. Unlimited traffic is on every plan. It already replaces most of a typical point-solution stack.

"I saw $49 — is there a $49 plan?"

$99/mo is the regular price for Grow. New customers usually see a limited-time intro offer at checkout (often around 50% off to start), which is where $49 comes from. After the intro, Grow is $99/mo with everything above included.

"Are there traffic caps or overage fees?"

No. Every plan includes unlimited visitor traffic. We don't meter pageviews, throttle conversions, or send overage invoices. Unbounce and Instapage cap traffic by tier; Leadpages does not.

"What does it replace?"

The page builder, A/B testing tool, heatmap tool, visitor intelligence, and traffic routing. A typical stack of those runs about $607/mo. One Leadpages plan does the same jobs from $99, so most teams keep roughly $508/mo.

"What's the difference between Grow, Optimize, and Scale?"

Grow ($99) covers AI pages, A/B testing, and lead enrichment. Optimize ($199) adds Smart Traffic, heatmaps, and visitor intelligence. Scale ($399) adds continuous A/B testing, RBAC, unlimited pages, and a dedicated account manager.

"How does annual billing work?"

Annual billing reduces every tier by 20%. You can start monthly and switch to annual whenever the savings make sense. Plan changes take effect immediately and prorate.

"Is a credit card required for the trial?"

No card to start. You get the full platform for 7 days and only add a card when you publish a page to a live domain. Cancel before day 7 and you're never billed.

The trial

Five tools. One plan.
No traffic caps.

Get the AI builder, A/B testing, heatmaps, Smart Traffic, and visitor intelligence in one plan from $99. No card at signup. You only add one when you publish to a live domain. Cancel before day 7 and you're never billed.

No card until you publish · Full access · Cancel anytime