AI builds the page in 60 seconds. A/B testing, heatmaps, Smart Traffic, and visitor intelligence are built in. One Leadpages plan. 400,000+ businesses since 2012.
A serious landing page program needs a builder, an A/B tool, heatmaps, visitor identification, and routing. Most teams stitch those together. Leadpages is the one platform that ships them in the box.
Describe your campaign. AI generates a branded, conversion-ready landing page using your brand kit. No designer needed. Edit in the visual builder or publish straight away.
Test headlines, layouts, CTAs, and full page variants. Traffic splits automatically. Results show statistical significance, not just raw conversion rates. No separate testing platform required.
Click maps, scroll depth, and attention overlays on every published page. No tag manager wiring, no separate Hotjar subscription. Heatmap data lives in the same editor as the variants you're testing.
Identify anonymous visitors at the company level. Match to ICP. Route high-fit visitors to higher-converting variants automatically with Smart Traffic. Customers.ai integration built in.
Most builders gate A/B testing to their highest plan or sell it as a separate product. Leadpages includes it on Grow at $99.
Page builders point you to Hotjar. We put click, scroll, and attention maps inside the same editor as your variants.
Most builders meter visitors and bill overage. Every Leadpages plan ships with unlimited traffic. No surprise invoices in month two.
Knowing which companies visit your pages is usually a $300/mo bolt-on. Lead enrichment and Customers.ai integration are included on Grow.
Start the 7-day trial. Full platform access. Cancel anytime before day 7 to avoid the charge.
| Capability | Leadpages | Unbounce | Instapage | PagePilot | Carrd |
|---|---|---|---|---|---|
| Starting price | $99/mo | $99/mo (Build) | $99/mo (Create) | $29/mo | $9/yr (Pro) |
| AI page creation | Yes | Yes | Yes | Yes (AI-only) | No |
| A/B testing at entry tier | Yes ($99) | No (paid add-on) | No (Optimize $299) | No | No |
| Heatmaps built in | Yes (Optimize) | No | Heatmaps add-on | No | No |
| Visitor intelligence | Yes (Grow+) | No | No | No | No |
| Traffic caps | None | 20K visitors / overage fees | 15K visitors / overage fees | Plan-tier limits | Per-plan page limits |
| Custom domains | 10-30 (by plan) | 4-25 (by plan) | 30 (single tier) | Single domain | 1-10 sites |
| Smart traffic routing | Yes (Optimize) | Add-on | No | No | No |
Pricing reflects published rates at the time of writing. Competitor features verified against their public marketing sites in May 2026.
"We shopped Unbounce, Webflow, and a couple of AI builders. Leadpages was the only one that didn't make me wire A/B testing and heatmaps from a third tool. Same price as a pure builder, more of what I actually need."
"As an agency, the brand-kit support and per-tier pricing actually map to how we work. We're not paying for visitor seats on tools half the team never logs into. One bill, one editor, multiple clients."
"I run CRO programs. I don't need a generic page builder, I need experiments that ship. Variants, heatmaps, and traffic routing in one screen mattered more than another drag-and-drop editor with extra templates."
Cheaper page builders are just page builders. To run a real conversion program with them you also pay for an A/B tool ($99+), a heatmap subscription ($59+), and a visitor intelligence platform ($300+). Leadpages Grow at $99 includes all of that. If you only need a static page, a cheaper tool is genuinely the right call.
You give it a campaign brief (audience, offer, tone). It generates a branded, mobile-responsive landing page using your brand kit (fonts, colors, logos). You can publish straight away or edit any block in the visual builder. Every plan includes AI credits; Grow ships with 40,000/mo, Scale with 160,000/mo.
AI page creation, A/B testing, visitor intelligence, unlimited traffic, custom domains, and full analytics are on every paid plan starting at Grow $99. Heatmaps, Smart Traffic, and auto-personalization unlock on Optimize $199. Auto-optimization (continuous A/B) and team RBAC are on Scale $399. See the pricing section above for the full breakdown.
Yes for the 7-day full-platform trial. You can sign up free without a card and explore the editor, but publishing to a live URL requires a paid plan. If you don't cancel before day 7, the card is charged at the plan you selected.
Yes. Traffic splits automatically across variants, results show statistical significance, and you can test full-page variants, headlines, or individual blocks. The difference vs a dedicated A/B platform is that everything happens inside the same editor as your pages and heatmaps - no script wiring across tools, no waiting on engineering.
Yes. The Leadpages support team can help plan a migration from Unbounce, Instapage, Webflow, or HubSpot. AI page creation can also recreate a page from a URL or screenshot in seconds. No white-glove migration service, but the import + AI rebuild path gets most teams across in a day.
AI page creation, A/B testing, Smart Traffic, heatmaps, and visitor intelligence. One Leadpages plan. Pick a tier and start the 7-day trial.