No. 01 / The metrics
Pageviews, conversions, bounce.
Real-time dashboard for every page. Pageviews, unique visitors, conversion rate, bounce rate, average time on page. Period-over-period delta on every metric.
Analytics. On every page you publish.
Looking for landing page analytics? Know what converts.
Pageviews, conversions, source and device breakdowns, real-time. Built into every Leadpages plan. Heatmaps unlock at Optimize.
Trusted by 400,000+ businesses
eBay
Vimeo
Zapier
Shopify
SoundCloud
Chomps
The analytics gap
GA4 is too broad. Your stack is too many tabs.
Most landing page teams stitch GA4, a session-recording tool, and a heatmap subscription. Three dashboards, no single view of the page.
No. 01
GA4 sees the whole site.
Great for sessions and acquisition at the property level. Not built for the per-page question marketers actually run: "did this LP convert and where did it lose people?"
No. 02
Three tools to see one page.
GA4 for sessions. Hotjar for heatmaps. A separate dashboard for conversions. By the time you stitch the view, the campaign is over.
No. 03
Data lives away from the page.
You see the drop-off in a dashboard. You edit the page in a different tab. The round-trip is what kills the optimization loop.
No. 04 / The dashboard
The dashboard on every page.
No. 02 / Source & device
Where they came from.
Traffic source breakdown for every page. UTM-tagged campaigns get their own row. Device mix shows mobile vs desktop vs tablet conversion gaps.
No. 03 / Conversion tracking
Form submits, clicks, offsite conv.
Set conversion goals on any page event. Track form submits, button clicks, and offsite conversions back to the originating page and traffic source.
No. 05 / Insights panel
The dashboard in the editor.
Click the eye icon in the editor toolbar. The Insights panel opens beside your page: 30-day pageviews, conversion rate, top sources, device split. Edit and see the impact without leaving the tab.
- Built into every published page. No GTM, no analytics tag, no third-party scripts.
- First-party data. Cookieless visitor analytics on pages hosted by Leadpages.
- Audience Intelligence tab. See the companies, industries, and ICP match scores of anonymous visitors (Optimize+).
- Retention. 12 mo on Grow, 24 mo on Optimize, 36 mo + warehouse export on Scale.
No. 06 / The analytics stack
One dashboard. One bill.
If you're stitching GA4, a session-recording tool, and a heatmap subscription, here's what changes when it's built in.
| What you actually need | Leadpages | GA4 + Hotjar + custom dashboard |
|---|---|---|
| Per-page conversion rate | Built into every plan | Custom GA4 reports |
| Pageviews, sessions, bounce | Real-time dashboard | GA4 (whole site) |
| Traffic source + device | Per-page breakdown | GA4, with custom segments |
| Heatmaps | Optimize $199/mo | Hotjar add-on $32-$208/mo |
| Tracking script install | None. Built into pages | GA4 + Hotjar tags via GTM |
| In-editor dashboard | Insights panel | External, requires tab switch |
| Page builder included | AI builder, A/B testing | Bring your own |
| Starting price | $99/mo Grow | $0 GA4 + $32-$208/mo Hotjar + builder |
Pricing pulled from public plan pages, May 2026. GA4 is free; Hotjar Business pricing reflects mid-tier plans.
No. 07 / Pricing
Analytics on every plan.
Every Leadpages plan includes the full analytics dashboard: pageviews, conversion rate, source & device, period-over-period comparison. Heatmaps unlock at Optimize. Warehouse export at Scale.
Grow
$99/mo
The starter
Build with AI, publish, and run A/B tests. The CRO entry point.
- Unlimited pages, unlimited traffic
- AI page builder + Brand Kit
- A/B testing (manual + AI variants)
- Dynamic Text Replacement
- Visitor Intelligence + Lead Enrichment
- Analytics, 12-month retention
- Heatmaps
Full analytics
Optimize
$199/mo
The full loop
Everything in Grow, plus click, scroll, and attention heatmaps inside the editor.
- Click, scroll & attention heatmaps
- Smart Traffic (multi-armed bandit)
- Auto Personalization
- ICP Scoring
- Analytics, 24-month retention
Scale
$399/mo
Always-on
Everything in Optimize, plus continuous auto-optimization and warehouse export.
- Auto-Optimization (continuous loop)
- Cross-Page Learning
- Revenue Optimization
- Team RBAC
- Analytics, 36-month retention + BigQuery / S3 export
No. 08 / FAQ
Analytics questions.
What analytics are included in every Leadpages plan?
Every plan includes the full analytics dashboard: pageviews, unique visitors, sessions, bounce rate, conversion rate, average time on page, traffic source and device breakdowns, and period-over-period comparison. Conversion tracking covers form submits, element clicks, and offsite conversions.
Does this replace Google Analytics?
No. GA4 tracks your entire website across every page and subdomain. Leadpages analytics tracks what matters on your landing pages specifically: who's visiting, what they're clicking, where they're dropping off, whether they're converting. Most teams use both. GA4 for site-wide measurement. Leadpages for per-page optimization.
How long is analytics data retained?
Grow ($99/mo): 12 months. Optimize ($199/mo): 24 months. Scale ($399/mo): 36 months plus warehouse export to BigQuery or S3. That's enough history to see seasonal patterns and not just last week's run.
Are heatmaps included in analytics?
Heatmaps unlock at the Optimize plan ($199/mo). Grow ($99/mo) includes the full analytics dashboard but not heatmaps. Your 7-day free trial gives full access to Optimize features so you can see the heatmap on day one.
Do I need to install a tracking script?
No. Analytics is built into every published page. No JavaScript snippets, no tag manager configuration, no third-party scripts to maintain.
Can I export the data?
Yes. All plans include CSV exports. Scale ($399/mo) adds data warehouse export to BigQuery or S3 with daily syncs.