No. 01 / Identify
Who they actually are.
IP resolution against the Customers.ai identity database matches anonymous visitors to known companies. No form fill, no gated content, no tag manager.
Visitor Intelligence. Inside the page editor.
Shopping IP lead enrichment? From traffic. To pipeline.
Identify anonymous B2B visitors by company, industry, and job title. Score every visitor against your ICP. Built into every Leadpages plan. No form fill needed, no script to install.
Trusted by 400,000+ businesses
eBay
Vimeo
Zapier
Shopify
SoundCloud
Chomps
The enrichment gap
Anonymous traffic. Then what?
Most B2B visitors never fill out a form. Standalone enrichment tools cost five figures a year. Your CRM stays half-empty either way.
No. 01
99% of B2B traffic stays anonymous.
Forms gate 1-3% of intent. The other 97-99% of your visitors leave with no name, no company, no signal. Most of your ad spend pays for traffic you never see.
No. 02
Standalone enrichment is five figures a year.
Clearbit starts at $50/mo and scales fast. Apollo, 6sense, ZoomInfo land in the $30K-$100K/yr range for the seats and the credits a small marketing team needs.
No. 03
The enrichment lives in another tool.
Standalone enrichment fills a database. Your page editor doesn't see it. Your landing pages stay generic, even when a strong-ICP visitor is already on them.
No. 04 / Three signals
Identify. Enrich. Score.
No. 02 / Enrich
What they actually do.
Every identified visitor gets enriched with company, industry, employee count, and role. Built-in, not bolted on. 1,000 enrichments per month on Grow.
No. 03 / Score
How well they fit.
Define your ICP - industry, size, role, vertical - and every visitor scores 0-100 in real time. High scores route to sales. Low scores stay self-serve.
No. 05 / Inside the editor
The lead is in the page.
Standalone enrichment tools fill a database. Leadpages surfaces the visitor inside the editor while the page is live. You see the high-ICP visitor, route them to sales, swap the headline for their industry. Same window, no integrations to configure.
- Built into every published page. No script tags, no tag manager, no integration to configure.
- Customers.ai identity database. IP resolution against the largest B2B identity graph. GDPR/CCPA compliant.
- 1,000 enrichments / mo on Grow. 2,500 on Optimize. 5,000 on Scale. Unused enrichments roll forward 30 days.
- Triggers personalization & CRM routing. High-ICP visitors trigger alerts, page variants, and HubSpot / Salesforce sync.
No. 06 / Enrichment-tool comparison
Inside the page. On the same bill.
If you're stitching a B2B enrichment tool to a separate page builder, here's the cost of the stack.
| What people compare | Leadpages | Clearbit / Apollo / 6sense |
|---|---|---|
| Identify anonymous visitors | IP resolution, no form | IP resolution |
| Enrich company & role | Built-in, every plan | Yes, separate tool |
| ICP scoring in real time | 0-100, included | Often a higher tier |
| Page builder included | AI builder, A/B, heatmaps | Bring your own |
| Personalize the page for the visitor | Same platform | Separate personalization tool |
| Form-fill required for enrichment | No | No |
| Integration setup | None. Built in | CDP / Zapier / data ops |
| Starting price | $99/mo Grow | $50-$100K+/yr standalone |
Pricing pulled from public plan pages, May 2026. Clearbit starts $50/mo. Apollo, 6sense, ZoomInfo enterprise plans typically $30K-$100K+/year. Customers.ai standalone $500-$2,000/mo.
No. 07 / Pricing
Lead enrichment on every plan.
Every Leadpages plan includes unlimited pages, unlimited traffic, AI page creation, A/B testing, Visitor Intelligence, and lead enrichment. Heatmaps and Smart Traffic unlock at Optimize.
Enrichment lives here
Grow
$99/mo
The entry point
Identify visitors, enrich every lead, score against your ICP. Built-in CRO bundle.
- 2,000 visitor IDs / mo
- 1,000 lead enrichments / mo
- ICP scoring on every visitor
- AI page builder + A/B testing
- 25 integrations (CRM, email)
- Analytics, 12-month retention
Most popular
Optimize
$199/mo
The full loop
Higher enrichment volume plus heatmaps, Smart Traffic, and auto-personalization.
- 5,000 visitor IDs / mo
- 2,500 lead enrichments / mo
- 125 integrations
- Click, scroll & attention heatmaps
- Smart Traffic + Auto Personalization
- Analytics, 24-month retention
Scale
$399/mo
Always-on
Highest enrichment volumes, multi-brand orgs, and continuous auto-optimization.
- 10,000 visitor IDs / mo
- 5,000 lead enrichments / mo
- 300+ integrations
- Auto-Optimization + Cross-Page Learning
- Multi-brand orgs (3 included) + Team RBAC
- Analytics, 36-month retention + warehouse export
No. 08 / FAQ
Enrichment questions.
How does IP Lead Enrichment work without a form?
IP resolution against the Customers.ai identity database. When a visitor lands on your page, their IP is matched to a known company and the enrichment fires automatically. You get the company, industry, employee count, and the most likely role of the visiting professional. No form, no script install, no waiting for the visitor to convert.
Which plan includes lead enrichment?
Every paid Leadpages plan includes IP Lead Enrichment. Grow ($99/mo) covers 2,000 visitor IDs and 1,000 enrichments per month. Optimize ($199/mo) covers 5,000 IDs and 2,500 enrichments. Scale ($399/mo) covers 10,000 IDs and 5,000 enrichments. ICP scoring is included on every tier.
Is this GDPR and CCPA compliant?
Yes. IP Lead Enrichment uses publicly available B2B professional data and identifies companies, not individuals. It does not track personal browsing across sites. The Customers.ai identity graph operates within GDPR, CCPA, and the EU Digital Services Act.
How is this different from Clearbit, Apollo, or 6sense?
The enrichment data is comparable. The difference is where it lives. Clearbit, Apollo, and 6sense are standalone tools, billed per seat or per credit, with separate setups and integrations. Leadpages includes the same identification + enrichment inside the page builder, so high-ICP visitors trigger your personalization rules on the live page, not three days later in a sync.
What happens at the monthly enrichment limit?
Your pages keep working. Traffic, analytics, and existing enrichments are unaffected. New identifications pause until the next month or you upgrade. Return visitors don't consume credits, so most teams stay well under their tier limit.
Which CRMs and tools does the enrichment connect to?
HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Google Ads, Meta Ads, Shopify, Stripe, and 300+ more via the integrations layer. High-ICP visitors can trigger CRM record creation, lead routing, and sequence enrollment automatically.