Instapage's $99 plan has no A/B testing, no heatmaps, and a 15,000-visit cap — then charges overages. Leadpages Grow gives you A/B testing, AI page generation in 60 seconds, and unlimited traffic. At $99. Thousands of marketers already switched.
Cancel anytime. No sales call. No credit card surprises. 400,000+ businesses already made the switch.
400,000+ businesses run marketing on Leadpages. None of them had to talk to sales first.
What each one actually is
Instapage is
Leadpages is
The scorecard
Loved what you and your team are doing with the new Leadpages. It has changed our business.
This is impressive and comes up with solid layout and design. It looks legit better.
I'd love to incorporate these new pages into my existing website.
7 days free. Cancel anytime.
The part after publish
A better landing page builder
AI landing pages at $99. No sales call.
A/B testing, on every plan at $99
Leadpages splits your traffic and calls the winner. Instapage gates A/B testing behind its $199 Optimize plan.
847
Conversions
$12.4K
Attributed revenue
98.2%
Significance
Conversion analytics, not pageviews
Leadpages shows revenue per variant. Instapage's $99 plan stops at pageviews.
Lead enrichment at $99
Leadpages enriches every lead with company, role, and industry. Instapage doesn't enrich leads at any tier.
Plugs into the stack you already run
Straight answers
Yes, for marketing leads who don't need enterprise. You get the same CRO stack — A/B testing, heatmaps, AI personalization — at $99 that Instapage starts charging for at $199 and locks behind CONVERT.
Yes. Instapage's $99 CREATE plan has no A/B testing and a 15,000-visit cap. Leadpages Grow at $99 includes A/B testing, AI page generation, conversion analytics, lead enrichment, and no traffic cap. Every CRO feature Instapage gates behind $199+ is included at $99.
Yes. Prompt to a published page in 60 seconds with your brand colors applied from any URL. Leadpages also ships an MCP server, so you can build and publish pages from Claude Code, Cursor, or ChatGPT. Instapage doesn't.
Yes. Click, scroll, and attention heatmaps are included on the $199 Optimize plan. Instapage locks heatmaps behind CONVERT — enterprise-only, priced through a sales call.
Leadpages has no traffic cap on any plan. Send all the paid traffic you want. Instapage CREATE charges overages the moment you hit 15,000.
Personalization, AdMap, Smart Traffic — all of that sits on Instapage CONVERT, the talk-to-sales tier. Leadpages Optimize at $199 gives you auto-personalization, smart traffic routing, and heatmaps. Same category of capability. No sales call.
Try it free for 7 days. Build a page and ship it. That'll tell you more than this page will.
The Instapage outcome
Cancel anytime during your 7 days. No sales call.