AI page creation, A/B testing, heatmaps, Smart Traffic, and visitor intelligence. One editor, one bill. Replace Hotjar, VWO, Clearbit, and your page builder. 400,000+ businesses since 2012.
A real CRO program needs a builder, an A/B tool, heatmaps, visitor identification, and traffic routing. Most teams pay 5 separate subscriptions. Leadpages is the one platform that ships them in the box.
Describe your campaign. AI generates a branded, conversion-ready landing page using your brand kit. No designer needed. Edit in the visual builder or publish straight away.
Test headlines, layouts, CTAs, and full page variants. Traffic splits automatically. Results show statistical significance, not raw conversion rates. No VWO or AB Tasty subscription required.
Click maps, scroll depth, and attention overlays on every published page. No tag manager wiring, no Hotjar subscription. Heatmap data lives in the same editor as the variants you're testing.
Identify anonymous visitors at the company level. Match to ICP. Route high-fit visitors to higher-converting variants automatically with Smart Traffic. No Clearbit or Apollo subscription needed.
Variant + heatmap + visitor data in 5 different tools means 5 different logins and no shared context. Leadpages keeps it all in one editor.
Unbounce + VWO + Hotjar + Clearbit + Smart routing adds up to $600+/mo. Leadpages Optimize bundles all five jobs into $199.
Most page builders and A/B tools meter visitors and bill overage. Every Leadpages plan ships with unlimited traffic. No surprise invoices in month two.
Knowing which companies visit your pages is usually a $50-300/mo Clearbit or Apollo bolt-on. Lead enrichment is included on Grow $99.
Start the 7-day trial. Full CRO platform access. Cancel anytime before day 7 to avoid the charge.
| Job | Leadpages Optimize | Unbounce | VWO | Hotjar | Clearbit |
|---|---|---|---|---|---|
| Starting price | $199/mo | $99/mo (Build) | $314/mo (Growth) | $80/mo (Business) | $50/mo (entry) |
| Page builder | Yes (AI + visual) | Yes | No | No | No |
| A/B testing | Yes (Grow $99+) | No (Experiment $149) | Yes (core product) | No | No |
| Heatmaps + scroll maps | Yes (Optimize) | No | No | Yes (core product) | No |
| Visitor intelligence | Yes (Grow $99+) | No | No | No | Yes (core product) |
| Smart traffic routing | Yes (Optimize) | Add-on ($249) | No (DIY API) | No | No |
| Pages, A/B, heatmaps in one editor | Yes | No (just builder) | No (just A/B) | No (just heatmaps) | No (just data) |
| Total cost for 5 CRO jobs | $199/mo | Builder only | A/B only | Heatmaps only | Visitor intel only |
Pricing reflects published rates at the time of writing. Competitor features verified against their public marketing sites in May 2026.
"Cancelled VWO and Hotjar after the trial. The A/B testing and heatmaps inside Leadpages are real, not bolted-on imitations. Same bill as our old Unbounce subscription, minus three other monthly invoices."
"We were running Unbounce, AB Tasty, Hotjar, and Clearbit across 11 client accounts. Killed all four. The agency saves $4K/mo and the team only logs into one tool now. Brand kits handle the multi-client side."
"I run CRO programs. The whole loop on one screen - variant + heatmap + routing decision - mattered more than another point tool. Stopped paying VWO when the in-platform A/B held up against our experiments."
Hotjar + VWO + Clearbit + an A/B-less page builder typically runs $500-600/mo. Leadpages Optimize at $199 includes a builder, A/B testing, heatmaps, Smart Traffic, and visitor intelligence in one editor. If your point tools are working and the data is actually getting used together, stay. If they're sitting in 4 separate dashboards no one opens, the consolidation case is real.
You give it a campaign brief (audience, offer, tone). It generates a branded, mobile-responsive landing page using your brand kit (fonts, colors, logos). You can publish straight away or edit any block in the visual builder. Every plan includes AI credits; Grow ships with 40,000/mo, Scale with 160,000/mo.
AI page creation, A/B testing, visitor intelligence, unlimited traffic, custom domains, and full analytics are on every paid plan starting at Grow $99. Heatmaps, Smart Traffic, and auto-personalization unlock on Optimize $199. Auto-optimization (continuous A/B) and team RBAC are on Scale $399. See the pricing section above for the full breakdown.
Yes for the 7-day full-platform trial. You can sign up free without a card and explore the editor, but publishing to a live URL requires a paid plan. If you don't cancel before day 7, the card is charged at the plan you selected.
For landing page experiments, yes. Traffic splits automatically across variants, results show statistical significance, and you can test full-page variants, headlines, or individual blocks. The difference vs VWO or AB Tasty is scope: Leadpages tests inside the same editor as your pages and heatmaps. VWO is built to test any website (broader scope). If you need to A/B test logged-in app states or checkout flows, keep VWO. If your testing lives on landing pages, Leadpages replaces it.
Yes. Heatmap data starts collecting day one inside Leadpages - no Hotjar export needed. A/B tests get rebuilt in the visual editor; the support team can help map your VWO experiment library. Visitor intelligence works out of the box with the same data sources Clearbit and Apollo use. The pattern most teams follow: run Leadpages alongside the stack for 30 days, then cancel the point tools.
AI page creation, A/B testing, Smart Traffic, heatmaps, and visitor intelligence - built in. Replace Hotjar, VWO, Clearbit, and your page builder. Pick a tier and start the 7-day trial.