A/B test. Auto-variant.
A
2.1%
B ★
4.2%
87% confident · 1,502 visits
Server-side. Up to 4 variants. No flicker, no traffic cap, no separate tool.
Grow $99
CRO Platform · Vol. I · May 2026
Searching CRO tools? CRO tools. Built in.
AI-powered A/B testing. Smart Traffic. Heatmaps. Visitor Intelligence. One platform inside the page editor. Set the goal. Your pages get smarter every visit.
Trusted by 400,000+ businesses
eBay
Vimeo
Zapier
Shopify
SoundCloud
Chomps
No. 03 / The CRO stack tax
Five tools. Four tabs. One page.
CRO platforms were built for analysts. You shop the stack, wire the tools together, and then your marketer still can't ship the variant. Most teams never close the loop.
No. 01
VWO. Hotjar. Clearbit. And.
VWO Starter $314/mo. Hotjar Business $80/mo. Clearbit Pro $50/mo. Your page builder another $99-$149. Each tool wants a seat. Each one ships invoices.
No. 02
Tracking scripts. Tag managers.
Install five JS snippets. Verify each fires. Reconcile traffic between the heatmap tool and the A/B tool and the analytics dashboard. Half the team can't.
No. 03
You spot the drop-off. Then what?
The heatmap tool ends at the report. The A/B tool ends at the winner. None of them ship the next variant. That work lives in your page editor, far from the CRO data.
No. 04 / How CRO actually works on Leadpages
Test. Route. Learn. Improve.
The four moves the field calls "CRO" each live in a different SaaS. Leadpages runs them as one loop, inside the page editor, with the data feeding the next variant.
Smart Traffic. Per visitor.
Mobile / Paid
→
Variant B
Desktop / Organic
→
Variant A
Multi-armed bandit · routing by profile
Each visitor gets the variant most likely to convert them, by device, source, and ICP.
Optimize $199Heatmaps. Inside.
Click + scroll + attention · 24mo retention
The heatmap lives on the live page editor. Spot the cold CTA. Edit the section. Same window.
Optimize $199AI generates. Next.
Variant C generating…
AI-generated · live in 60s · auto-launched on Scale
The platform writes the next variant from the heatmap and the A/B winner. On Scale, the loop runs without you.
Scale $399 (auto)A/B testing on every paid plan. Smart Traffic + heatmaps unlock at Optimize. Continuous auto-optimization is Scale-only.
No. 05 / What's actually in the platform
Four CRO tools. One bill.
No add-ons. No third-party JS. No analyst-only dashboards. The four tools the field calls "CRO" are in the same page editor your team already uses.
Up to 4 variants. No traffic cap.
Server-side assignment. AI-generated or manual variants. Four conversion goals: form submit, button click, offsite, purchase. Statistical engine declares the winner with confidence. No JavaScript flicker, no separate dashboard.
Grow $99 · In every paid planMulti-armed bandit. Per visitor.
Routes each visitor to the variant most likely to convert them, based on device, source, and ICP. Segment-specific routing after 20 visitors per segment. Auto-promotes the winner after 100 visitors per variant.
Optimize $199Click, scroll, attention.
The heatmap overlays the live page editor. Spot the cold CTA. Click it. Change the copy. Re-test. No script tags, no tag manager, no exporting screenshots. 24-month retention on Optimize, 36 on Scale.
Optimize $199Know the visitor before the form.
Company-level identification on anonymous traffic. ICP scoring, lead enrichment, industry and job title before the form fills. Feeds personalization and Smart Traffic.
Optimize $199All four tools share the same data model. The A/B winner feeds Smart Traffic. The heatmap feeds the next variant. The visitor identity routes the page.
No. 06 / Platform vs stack
Leadpages vs the CRO stack.
CRO platforms split the work across point tools. Leadpages runs it as one platform, so the next variant ships from the same window where you found the drop-off.
| What people compare | Leadpages | VWO | Optimizely | Mutiny | Hotjar |
|---|---|---|---|---|---|
| A/B testing | $99 Grow | $314 Starter | Sales-led | Bundled | Add-on |
| Smart Traffic / bandit | $199 Optimize | Pro+ tier | Enterprise | Bundled | Not offered |
| Click + scroll + attention heatmaps | $199 Optimize | Add-on | Bring your own | Bring your own | $32-$311/mo |
| Visitor Intelligence / ICP | $199 Optimize | Bring your own | Bring your own | Bundled | Not offered |
| AI page generation | Every plan | Not offered | Not offered | Limited | Not offered |
| Page builder included | AI builder + editor | Bring your own | Bring your own | Embeddable | Bring your own |
| Auto-optimization loop | $399 Scale | Sales-led add-on | Enterprise | Bundled | Not offered |
| Traffic caps | No cap, any tier | Capped per tier | Plan-dependent | Plan-dependent | Session caps |
| Starting price | $99/mo | $314/mo Starter | Sales-led ($$$$) | $1,500-3,000/mo Enterprise | $32/mo + stack |
Pricing pulled from public plan pages, May 2026. Mutiny pricing reflects Enterprise minimum; Mutiny does not publish self-serve. Optimizely is sales-led with no published list price. VWO Pro+ tiers add bandit routing.
No. 07 / How CRO unlocks
Three tiers. One loop.
Every Leadpages plan includes unlimited pages, unlimited traffic, AI page creation, A/B testing, and built-in analytics. Smart Traffic, heatmaps, and Visitor Intelligence unlock at Optimize. The continuous auto-optimization loop is Scale-only.
Grow
$99/mo
The test bench
Build with AI, publish, and run A/B tests. The CRO entry point.
- Unlimited pages & traffic
- AI page builder + Brand Kit
- A/B testing (up to 4 variants)
- Dynamic Text Replacement
- Personalization (manual variants)
- Analytics, 12-month retention
- Smart Traffic + heatmaps + Visitor Intelligence
The full loop
Optimize
$199/mo
Test. Route. Learn.
Everything in Grow, plus Smart Traffic routing, heatmaps, and Visitor Intelligence.
- Smart Traffic (multi-armed bandit)
- Click, scroll & attention heatmaps
- Visitor Intelligence (ICP + enrichment)
- Auto Personalization
- Analytics, 24-month retention
Scale
$399/mo
Pages that self-improve
Everything in Optimize, plus continuous auto-optimization — the loop runs without you.
- Auto-Optimization (continuous loop)
- Cross-Page Learning
- Revenue-weighted goals
- Team RBAC + dedicated AM
- Analytics, 36-month retention + BigQuery / S3 export
No. 08 / FAQ
What CRO shoppers ask.
What's the difference between A/B testing and Smart Traffic?
A/B testing (Grow $99/mo) splits traffic evenly and waits for the statistical engine to declare a winner. Smart Traffic (Optimize $199/mo) routes each visitor to the variant most likely to convert them, based on device, source, and visitor profile. Same variants, smarter allocation. They work together: A/B finds the winner, Smart Traffic routes intelligently from visitor one.
How is "auto-optimization" different from Smart Traffic?
Smart Traffic routes existing variants. Auto-Optimization (Scale $399/mo) runs the full loop: test, declare winner, generate the next variant with AI, route, repeat. It's designed to run without manual intervention after the initial setup. Scale also adds revenue-weighted optimization for purchase goals, factoring in order value, not just conversion count.
Can I replace VWO, Optimizely, and Hotjar with this?
For most marketing teams, yes. The four functions a CRO stack covers — A/B testing, smart routing, heatmaps, and visitor intelligence — are all native to Leadpages on Optimize ($199/mo). Where you'd stay on a dedicated point tool: enterprise governance, server-side feature flags (Optimizely), or analyst-led research workflows on existing third-party pages. For landing pages and conversion-page CRO, the bundle wins on price and workflow.
How much traffic do I need to run a CRO test?
The statistical engine tells you when a result is significant. More traffic means faster conclusions, but there's no floor to start. Smart Traffic begins segment-specific routing after 20 visitors per segment. Auto-promotion of a winning variant kicks in after 100 visitors per variant and 24 hours of data.
What conversion goals can I optimize for?
Four goals: form submission, button click, offsite conversion (tracked via callback URL), and purchase. Scale plans add revenue-weighted optimization for purchase goals, so a higher-AOV order counts more than a lower-AOV one.
What plan do I need to start?
Grow $99/mo includes A/B testing, AI page generation, Personalization, and analytics. Optimize $199/mo adds Smart Traffic, heatmaps, and Visitor Intelligence. Scale $399/mo adds the continuous Auto-Optimization loop and revenue-weighted goals. Your 7-day free trial includes full access to Optimize features. Card required for the trial; cancel anytime before the trial ends.