No. 01 / Click maps
Where they actually clicked.
Viewport-aware tracking shows every click and tap, by section. The dead buttons. The links you didn't know were links. The CTA people miss.
Click maps + scroll depth. One page.
Want click maps and scroll depth? Where they tapped. Where they stopped.
Click heatmaps and scroll depth tracking, inside the Leadpages editor. Spot the cold CTA. Find the 50% scroll cliff. Edit the section in the same window.
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The heatmap-tool gap
Data in one tab. Edits in another.
Standalone heatmap tools were built for analysts. You see the data, then leave the tool to fix the page. Most marketers never make the round trip.
No. 01
Another subscription. Another tab.
Hotjar starts at $32/mo on top of your page builder. Crazy Egg, $29-$249/mo. Microsoft Clarity is free but lives outside your editor. Three tools to see one page.
No. 02
Tracking scripts and tag managers.
Install JavaScript. Add it via GTM. Verify it fires. Wait for sample size. By the time you have data, the campaign is over.
No. 03
You see the click. Now what?
Standalone tools end at the report. Marketing teams need the next step: change the headline, move the CTA, re-test. That step lives in your page editor, not in Hotjar.
No. 04 / What you see
Click. Scroll. Same page.
No. 02 / Scroll depth
How far they got.
Breakpoints at 25%, 50%, 75%, and 100%. See exactly how many visitors scrolled past your fold, your form, your pricing section.
No. 03 / Attention maps
Where they stayed.
Mouse movement and hover duration on desktop. The sections that hold attention, the ones that get skipped, the headline that earns the read.
No. 05 / Inside the editor
The heatmap is in the page.
Standalone tools show heatmap on a screenshot. Leadpages overlays the data on the live editor. You see the cold CTA, click it, change the copy, retest. No tool switching, no exporting screenshots, no waiting on the analyst.
- Built into every published page. No script tags, no tag manager, no third-party JS.
- Lightweight tracker. Batched event sending via sendBeacon. No measurable page-load impact.
- Mobile, tablet, desktop. Click and scroll on every device. Attention map on desktop.
- Data retention. 24 months on Optimize. 36 months on Scale.
No. 06 / Heatmap-tool comparison
Inside the page. On the same bill.
If you're stitching a heatmap tool to a separate page builder, here's where it costs you.
| What people compare | Leadpages | Hotjar / Crazy Egg / Clarity |
|---|---|---|
| Click heatmaps | In-editor overlay | Separate dashboard |
| Scroll depth | 25/50/75/100% breakpoints | Varies by tool |
| Attention / hover maps | Desktop included | Varies, often paid add-on |
| Tracking script install | None. Built into pages | JS snippet or GTM required |
| Page builder included | AI builder, A/B, integrations | Bring your own |
| A/B testing the fix | Same platform | Separate A/B tool needed |
| Starting price | $199/mo Optimize | $29-$249/mo, heatmap only |
| Data retention | 24-36 months | 3-12 months on lower tiers |
Pricing pulled from public plan pages, May 2026. Clarity is free; Hotjar Business and Crazy Egg pricing reflect mid-tier plans.
No. 07 / Pricing
Heatmaps unlock at Optimize.
Every Leadpages plan includes unlimited pages, unlimited traffic, AI page creation, A/B testing, and built-in analytics. Click, scroll, and attention heatmaps unlock at Optimize.
Grow
$99/mo
The starter
Build with AI, publish, and run A/B tests. The CRO entry point.
- Unlimited pages, unlimited traffic
- AI page builder + Brand Kit
- A/B testing (manual + AI variants)
- Dynamic Text Replacement
- Visitor Intelligence + Lead Enrichment
- Analytics, 12-month retention
- Heatmaps
Click + scroll live here
Optimize
$199/mo
The full loop
Everything in Grow, plus click, scroll, and attention heatmaps inside the editor.
- Click, scroll & attention heatmaps
- Smart Traffic (multi-armed bandit)
- Auto Personalization
- ICP Scoring
- Analytics, 24-month retention
Scale
$399/mo
Always-on
Everything in Optimize, plus continuous auto-optimization and warehouse export.
- Auto-Optimization (continuous loop)
- Cross-Page Learning
- Revenue Optimization
- Team RBAC
- Analytics, 36-month retention + BigQuery / S3 export
No. 08 / FAQ
Heatmap questions.
Which plan includes heatmaps?
Click heatmaps, scroll depth tracking, and attention maps are included on the Optimize plan ($199/mo) and Scale plan ($399/mo). The Grow plan ($99/mo) includes A/B testing, Dynamic Text Replacement, and analytics, but not heatmaps. Your 7-day free trial gives full access to Optimize features so you can see the heatmap on day one.
How is this different from Hotjar, Crazy Egg, or Microsoft Clarity?
The heatmap data is comparable. The difference is the workflow. Hotjar, Crazy Egg, and Clarity are standalone tools: data lives in one tab, the page edit happens in another. Leadpages overlays the heatmap directly on the live editor. You see the cold CTA, click it, change the copy, hit publish. Same window, same platform, same bill.
Do I need to install a tracking script?
No. Tracking is built into every published page on the Optimize tier. No JavaScript snippets, no tag manager configuration, no third-party scripts to maintain.
Does the tracking slow down my pages?
The tracker is lightweight and non-blocking. It uses batched event sending via navigator.sendBeacon, so there's no measurable impact on page-load time or visitor experience. We measured zero Lighthouse score change with tracking on.
How long is heatmap data retained?
Optimize: 24 months. Scale: 36 months plus data warehouse export to BigQuery or S3. That's enough history to see seasonal patterns, not just last week's run.