Identify anonymous B2B traffic by company, industry, size, and job title — before they fill out a form. IP-resolved in real time. No pixel. No tag manager. Built into every page you publish.
B2B page traffic looks expensive when most of it walks away without a name. Standalone ID tools work, but they come with their own login, their own pixel, and their own bill.
Most of your B2B traffic clicks the page, looks around, and bounces. Your CRM never sees them. Your sales team never knows they came.
Reverse-IP services cost $99 to $499 a month and stop at company-level data. Then you bolt on enrichment. Then you bolt on ICP scoring. The stack adds up.
Google Analytics shows sessions and source. It doesn't show "ACME just visited" or "this is a 92/100 ICP match." Traffic data without identity is a dashboard, not a pipeline.
Three steps from anonymous click to qualified visitor. All inside the page editor. All powered by the Customers.ai identity graph.
Anonymous IP resolved to company, industry, size, and role. No form, no pixel install, no tag manager. Built into every page you publish.
10+ data points appended to every form submission before it reaches your CRM. Your rep walks into the call with the full picture, not a name and an email.
Define your ICP across industry, size, revenue, and stack. Every visitor is scored against it. High-ICP traffic routes to sales. Low-ICP traffic keeps self-serve. Same page. Different paths.
No separate dashboard to remember. Open the page. See who's on it. Adjust the page to match. One screen, one editor, one bill.
Compared against the B2B visitor ID category. Pricing reflects each tool's entry plan as published on the vendor site, May 2026.
| Leadpages Optimize $199 |
Leadfeeder $99 |
RB2B $99 |
Clearbit Reveal Custom |
Apollo $59 |
|
|---|---|---|---|---|---|
| Company-level identification | ✓ | ✓ | ✓ | ✓ | ✓ |
| Person-level ID (US traffic) | ✓ | — | ✓ | ~ | ~ |
| ICP score 0 to 100 | ✓ | ~ | — | ~ | ~ |
| Lead enrichment 10+ data points | ✓ | ~ | ~ | ✓ | ✓ |
| Built into the page builder | ✓ | — | — | — | — |
| Real-time page personalization | ✓ | — | — | — | — |
| Pixel / tag manager install | Not required | Required | Required | Required | Required |
| A/B testing in same tool | ✓ | — | — | — | — |
| CRM + ad platform integrations | 125 at Optimize | 50+ | HubSpot + Slack | HubSpot-native | 30+ |
Identification, enrichment, ICP scoring, and real-time personalization all unlock together at $199. Grow runs your pages. Scale runs them across brands.
For solo marketers running paid traffic and starting the CRO loop.
For performance teams running $10K+/mo in paid and routing B2B traffic to sales.
For agencies and multi-brand teams running 10+ accounts in one tenant.
Note: Visitor Intelligence (identification + enrichment + ICP scoring + personalization) unlocks together at Optimize $199. Grow includes A/B testing, DTR, and manual personalization. All plans include analytics with no traffic caps.
The same questions we get from B2B teams evaluating Leadfeeder, RB2B, and Clearbit alongside us.
IP resolution against the Customers.ai identity graph. When a visitor lands on a page you publish with Leadpages, their IP is matched in real time to a known company, professional contact, and ICP record. No forms, no gated content, no third-party cookies.
Yes. B2B identity resolution uses publicly available professional data and B2B firmographic records. Visitor Intelligence does not track personal browsing across sites, does not target consumer households, and does not store cookies for cross-site tracking. Customers.ai is the upstream identity provider and is GDPR / CCPA compliant.
Your pages keep working. Traffic, A/B testing, and analytics continue as normal. New identifications pause until the next billing month or you upgrade the tier. Return visitors are not double-counted — they don't consume a new credit when they come back.
No. Visitor Intelligence is built into every page published through Leadpages. Nothing to configure, nothing to deploy through Google Tag Manager, nothing to ask engineering for. Publish the page and the identification is live.
HubSpot, Salesforce, Mailchimp, Google Ads, Meta Ads, Klaviyo, ActiveCampaign, Shopify, Stripe, and 300+ more depending on tier. Optimize includes 125 integrations. Scale includes 300+. Identified visitors and enriched leads flow into your CRM as records with the firmographic data attached.
GA4 tells you how many visitors, what they did, and which source they came from. Visitor Intelligence tells you who they were — by company, role, and ICP score — and personalizes the page they see in real time. GA4 measures traffic. Visitor Intelligence creates pipeline. Most B2B teams run both.
Seven days inside the editor. Publish a page. Watch the visitor card fill in. Route the high-ICP traffic to sales. Cancel anytime.
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