No. 01 / Company ID
Who's on the page.
IP-based reverse lookup returns company name, industry, employee band, and location for every B2B visitor. No form fill needed. Built into every published page on Grow+.
Anonymous visitor tracking. Inside the page editor.
Shopping anonymous visitor tracking tools? Track anonymous visitors. Before the form fill.
See who's browsing your landing pages before they convert. Company, industry, and ICP fit in real time. No form fill required. Inside the same editor you build the pages in.
Trusted by 400,000+ businesses
eBay
Vimeo
Zapier
Shopify
SoundCloud
Chomps
The visitor-tracking gap
Traffic in. Names out.
Most landing page traffic stays anonymous. Standalone visitor-tracking tools sit in a separate dashboard, separate bill, separate workflow. By the time marketing sees the company name, the visitor has bounced.
No. 01
80% never form-fill.
Most B2B landing page visitors bounce without converting. Clearbit Reveal and Leadfeeder unmask them, but cost $108-$720/mo on top of your page builder, in a separate dashboard.
No. 02
Form fills are too late.
By the time a lead converts on the form, intent is already stale. Knowing which company is on the page now beats knowing which one filled the form yesterday.
No. 03
You see the visitor. Now what?
Standalone reveal tools end at the list. Marketing teams need the next step: route the high-fit visitor to the right variant, follow up with the right offer. That step lives in your page editor, not in Clearbit.
No. 04 / The visitor data
Three signals. One panel.
No. 02 / ICP fit score
How well they fit.
Configure your ICP once. Every anonymous visitor scores 0-100 against it in real time. High-fit companies flag in the panel + route automatically with Smart Traffic. Optimize tier.
No. 03 / Anonymous to known
Before the form.
Company-level ID happens pre-form. When the visitor does form-fill, Lead Enrichment adds verified job title, seniority, and contact info. 1,000 enrichments/mo on Grow.
No. 05 / Inside the editor
The visitor data is on the page.
Standalone reveal tools show the visitor list in a separate dashboard. Leadpages overlays company-level IDs directly on the live editor. You see ACME on the page, route them to the SaaS variant, follow up - same window.
- Company-level ID. IP-based reverse lookup. Company name, industry, employee band, location. Built into every page.
- 2,000 IDs/mo on Grow. Plus 1,000 enrichments on form fills. No script tags, no GTM, no third-party JS.
- ICP scoring at Optimize. Match visitors against your ICP. Route high-fit companies to higher-converting variants with Smart Traffic.
- GDPR-clean. Company-level data is not PII. Person-level enrichment requires explicit form opt-in.
No. 06 / Reveal-tool comparison
Inside the page. On the same bill.
If you're stitching a visitor reveal tool to a separate page builder, here's where it costs you.
| What people compare | Leadpages | Clearbit Reveal | Leadfeeder | RB2B | Albacross |
|---|---|---|---|---|---|
| Company-level ID | In-editor overlay | Yes | Yes | Yes | Yes |
| Person-level ID | Lead enrichment on form fill | Add-on | Company only | Core product | Company only |
| ICP scoring built in | Yes (Optimize) | Yes | Custom-fit only | Not available | Not available |
| Lives inside page editor | Yes | Separate dashboard | Separate dashboard | Slack / Salesforce push | Separate dashboard |
| Routes visitors to best variant | Smart Traffic (Optimize) | Not available | Not available | Not available | Not available |
| Page builder + A/B included | Built in | Bring your own | Bring your own | Bring your own | Bring your own |
| Starting price | $99/mo Grow | $720/mo (HubSpot Ops Hub Pro) | ~$108/mo (€99) | $0 free / $99/mo paid | ~$108/mo (€99) |
| Visitor IDs / mo (entry) | 2,000 + 1,000 enrichments | Varies by HubSpot tier | 200 (free) / unlimited (paid) | 100 (free) / 600 (paid) | Unlimited (free tier) |
Pricing pulled from public plan pages, May 2026. Clearbit Reveal sold via HubSpot Operations Hub Pro post-acquisition. RB2B free tier capped at 100 person IDs/mo. Albacross free tier shows company data only.
No. 07 / Pricing
Visitor Intelligence at Grow $99.
Every Leadpages plan includes unlimited pages, unlimited traffic, AI page creation, A/B testing, and built-in analytics. Visitor Intelligence (2,000 IDs + 1,000 enrichments/mo) unlocks at Grow. ICP scoring and Smart Traffic routing unlock at Optimize.
Visitor IDs live here
Grow
$99/mo
Visitor Intelligence
Company-level ID + lead enrichment + A/B + AI builder. The visitor-tracking entry point.
- 2,000 visitor IDs / mo
- 1,000 lead enrichments / mo
- Company, industry, employee band, location
- AI page builder + Brand Kit
- A/B testing (manual + AI variants)
- Dynamic Text Replacement
- Analytics, 12-month retention
- ICP scoring
- Smart Traffic routing
Optimize
$199/mo
+ ICP & routing
Everything in Grow, plus ICP scoring, Smart Traffic routing, and click, scroll & attention heatmaps.
- ICP scoring on every visitor
- Smart Traffic (multi-armed bandit)
- Auto Personalization
- Click, scroll & attention heatmaps
- Analytics, 24-month retention
Scale
$399/mo
For multi-brand teams
Everything in Optimize. Built for agencies and teams running 3+ brands or $10K+/mo paid spend.
- Auto-Optimization (continuous loop)
- Cross-Page Learning
- Revenue Optimization
- Team RBAC
- Analytics, 36-month retention + BigQuery / S3 export
No. 08 / FAQ
Visitor-tracking questions.
Which plan includes anonymous visitor tracking?
Visitor Intelligence (2,000 company-level IDs + 1,000 lead enrichments per month) is included on the Grow plan ($99/mo) and every tier above. ICP scoring and Smart Traffic routing unlock at Optimize ($199/mo). The 7-day free trial gives full access to Optimize features so you can see the visitor panel on day one.
How is this different from Clearbit Reveal, Leadfeeder, or RB2B?
All four identify anonymous visitors. The difference is the workflow + the bundle. Clearbit Reveal (now sold via HubSpot Ops Hub Pro at $720/mo), Leadfeeder (€99/mo), and Albacross (free + €99/mo) are standalone reveal tools - data lives in a separate dashboard. RB2B is the person-level specialist (free up to 100 IDs, $99/mo paid). Leadpages bundles company-level identification with the page builder, A/B testing, and Smart Traffic routing. If you need person-level reveal at scale, run RB2B alongside Leadpages.
Do I need to install a tracking script?
No. Visitor identification is built into every published Leadpages page on Grow+ tiers. No JavaScript snippets, no tag manager configuration, no third-party scripts to maintain. The page-builder install IS the visitor-tracking install.
What data do you actually get on each visitor?
Company name, industry, employee band, country/region (IP-based reverse lookup). When a visitor form-fills, Lead Enrichment adds job function, seniority, and verified contact info. ICP scoring (Optimize tier) returns a 0-100 fit score against the ICP you configure - so high-fit companies get flagged in real time.
Does this work for person-level identification?
Leadpages does company-level identification by default. Person-level reveal (named individual + role, before form fill) is RB2B's specialty - they ID up to 100 people/mo free, $99/mo paid. Many B2B teams run Leadpages for company-level ICP filtering then RB2B for the highest-fit accounts. The two complement each other rather than overlap.
Is anonymous visitor tracking GDPR-compliant?
Yes for company-level identification. IP-to-company reverse lookup operates on business IPs and returns company data only, not personally identifiable information. Person-level data (Lead Enrichment) requires explicit opt-in via your form-fill consent. We process all visitor data under our DPA, available on request.